Tickle’s came to us with a very particular goal, to get the word out about closing their 30 year boutique shop to the masses. They were looking to work with an experienced, creative marketing and advertising in Rhode Island or Massachusetts. But they didn’t want to close in any ole way, but rather build excitement around it as more of a farewell than a goodbye. And of course, they plan to continue expanding The Aviary restaurant right next door.
We worked to roll out the big news by designing and executing different design, website and marketing and advertising services. We created in-store signage, newspaper ads, social media collateral, and even helped put together a farewell video.
Tickle’s Farewell Video Shoot in Swansea, MA
Tickle’s video shoot
Lynne & Jack Tickle express their gratitude toward their loyal customers for 30 years of wonderful memories in their farewell video below. This video was later used organically on their social media and as their Facebook cover photo.
Tickle’s farewell video
Graphic Design Showcasing In-Store Signage
What’s a farewell sale without in-store signage? Our Design Ninja next designed in-store signage with a playful holiday feel since the sale is set to run through the Christmas season. A combination of 8.5×11 and 11×17 posters were designed to communicate the farewell sale, percentage off, and promote the brands offered in-store. The 11×17 brand posters were designed to clearly identify sections in the store and the percentage off on products as inventory sells. These were then printed by a local print shop in North Providence, Rhode Island.
The signs below were designed to allow for placement of percent off posters that can be easily interchanged throughout the duration of the sale. Red signs were designed for each brand Tickle’s offers including Alex & Ani, Brighton, Cape Cod Jewelry, John Medeiros, Pandora, Scout, Ugg & Vera Bradley.
11×17 floor standing signage promoting specific % off for entire store
Brand specific signage in which green % off sign can overlay
Signage informing customers of sale preparation & reopening date
Example of green 20% off pasted over brand specific signage
1/4 page print for East Bay Newspaper set to run in all 7 papers
Online ad for East Bay Newspaper
Next, we needed to reveal the big news to all of Tickle’s loyal customers. We worked with local newspapers to place ads throughout the month of November and encouraging customers to stop in and say farewell. They ran ¼ page print ads in all 7 of the East Bay papers as well as an online digital ad on their website.
They also advertised a 1/2 page print ad in The Spectator and an online digital ad on their website.
1/2 page newspaper print ad in The Spectator
Online digital ad on The Spectator website
We also designed a billboard ad for the digital billboard on I-95 East in Providence.
Billboard on I-95 East in Providence
Next, we set up an email campaign in Constant Contact and scheduled it to launch on the day of the big reveal. The email blast went out to Tickle’s 40,000+ subscribers and included a link to their Facebook page where the farewell video was displayed.
Email campaign design sent to 40,000 email subscribers
We also designed a web slider for the home page of their website to promote the farewell sale to those who visit them online.
Home page web slider design
Next, we designed graphics to be used organically on their social media accounts including an updated profile picture, video to replace the cover photo, and other generic graphics.
We also designed graphics that can be interchanged for the cover photo or used organically for posts.
All in all, we believe the roll out of Tickle’s farewell was a success! We helped put together a farewell video, designed in-store signage, social media graphics, newspaper ads for print and online, billboard, web slider, and launched an email blast. If you are looking to work with the best Rhode Island marketing and advertising agency, look no further than DDL Advertising. Want to see more great work we have done for our clients? Check out our portfolio here.