We all need some strategies to make sure that our business is successful in whichever industry it is in. Cue Google Ads. Whether you’re a mom & pop shop or a big corporation, the benefits of using Google Ads can help any kind of business improve their online marketing presence.
So what are Google Ads?
Google Ads is Google’s online advertising program. For example: any time you see an ad for a company you may have either done a Google Search that brought you to that company’s landing page or you may have searched for a keyword that resulted in you later getting served their ads on other websites you visit.
Google Ads helps businesses create online ads to reach audiences that are interested in the products or services they offer. Google Ads uses pay per click advertising which means that the company only pays when someone clicks their ad.
What type of ad is right for your business?
Google Search Campaigns provide a lot of benefits to businesses. Google Search Campaigns allow marketers and brands to run text ads placed across Google. These ads are shown to people who may be searching for certain keywords or may be interested in specific items or products.
For example, if one brand that sells kitchen appliances wants to run a Search Campaign for a specific item like an air fryer, the search campaign would be created to target users who are searching for types of air fryers. The company will buy the keywords associated with this request and pay every time someone clicks/views their ad. Search campaigns are a great way to bring your target market to your business because the first place they go when they want to look for a new product or service is Google!
Keywords are Key
It’s important that when you’re developing a search campaign you create a keyword list. Keywords are words and phrases that best describe your product or service. You should select high-quality and relevant keywords to your campaign. This can help you reach customers and match you with related ad sites.
Using negative keywords is a great benefit, as well. Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. When selecting negative keywords it’s beneficial to look for search terms that are similar to your product or service that you provide. From the example before, the product was an “air fryer.” Terms like “air conditioner” or “air pods” would be considered negative keywords. A company wouldn’t want those words coming up when someone is searching for an air fryer. Negative keywords allow you to narrow down your ads to reach interested customers.
Display ads offer many benefits to businesses. For one, Google partners with millions of websites and reaches more than 90% of all Internet users, which helps to ensure your business’ ads get in front of the most eyes as possible. An added benefit of display ads is that they are flexible in terms of style and formatting, which provides variety and allows for A/B testing. Ads can be formatted for GIF, in text form, a video, or static image.
There are a variety of types of display ads:
- Shopping campaign: Shopping campaigns allow retailers to promote their products in a more visual way, as well as boost traffic. For the air fryer example: anytime someone may search “air fryer,” your shopping campaign could appear within the search results of that specific item on the search engine results page.
- Video Campaign: Video ads appear within a YouTube page in the form of a pre-roll. These ads appear as skippable pre-roll ads and are engaging to the viewer.
- App Promotion Ads: Like video ads, app ads are also included in the Display Network but can be used for targeted campaigns. For these, apps generate your text and assets, and furnish the ad for you.
Why should your business use Google Ads?
It’s a no brainer, really. There are so many benefits when it comes to using the Google Ads platform for your business.
In today’s digital age, it’s important that you are available to your customers. With its reach and authority, amongst the other search engines, Google Ads is definitely one of the most powerful advertising tools a business can use. By taking advantage of all of the features Google Ads has to offer, there is no question that you can develop a successful marketing campaign for your business.
DDL Advertising executes successful Google Ad campaigns regularly. If your business is looking to utilize this amazing marketing tool, we can help!