We just recently celebrated the 30th anniversary of the American Disabilities Act, a landmark ruling that affords Americans with a wide spectrum of disabilities and...
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How Covid-19 has Affected the Advertising and Marketing Industries
The Coronavirus is in the middle of its second wave and the numbers in cases are increasing day by day. Around the world, countries are...
5 Reasons Why Reviews Are Good For Your Brand
5 Reasons Why Reviews Are Good For Your BrandInternet sensation and Barstool Sports founder, Dave Portnoy, has made his mark on the pizza industry. Every...
Geofencing vs. Polygonning
With millions of people on mobile devices, what if there was a way to target people in a certain location at a specific time? Not...
The Importance of Your Advertising Tone
https://www.youtube.com/watch?v=j9x15lR9VIg In April of 2017 Pepsi released a primetime commercial featuring Kendall Jenner walking through a mob of protestors clashing with police. She parts the...
Not All Campaigns Are Perfect
When creating a campaign for your brand, there are so many factors to consider: Will this campaign receive a positive response? How will my audience...