EasyPromo
Our client wanted to guarantee that every entry was counted and facilitated in the fairest way possible – cue the third party platform to streamline the process.
Setting Up EasyPromo
Easypromo is a great third party site that makes hosting giveaways easy. For this campaign, our client wanted to run a selfie contest where anyone who wanted to enter had to post a selfie and use the hashtag #LuckyinRI. The best part about Easypromo is that once you connect the client’s desired social media accounts, the submissions are seamlessly pulled into the gallery on Easypromo. The even better part about this platform is the fact that it can incorporate multiple social media channels. This means we were able to connect their Facebook, Instagram and Twitter accounts for the ability to pool all of the entries into one place and pick from one big “bucket.”
Creating the Landing Page
Easypromo offers a large variety of functions. One of them is having the ability to create a landing page where people can directly submit their entries to the contest. This was crucial to our efforts because the Easypromo software cannot pull images and copy from a Facebook feed because of their privacy policy. Our client wanted to incorporate this contest to their Facebook following, so this step was important.
To work around this we used Easypromo’s landing page function to create a form where participants filled out their name, DOB, email and included their selfie. We put this link in an organic post on Facebook, pinned it to the top of the page, and boosted it so everyone had a fair chance of winning. This is the only platform that needed the landing page, since Facebook itself couldn’t be connected to pool the entries, as mentioned above.
Launching the Campaign
On launch day of the Summer Selfie Contest we received 59 entries within 24 hours. The campaign received over 120 entries, when our client was only expecting 10 entries overall.
GO TEAM DDL!
The Easypromo landing page that was posted on Facebook ended up receiving the most entries out of all the other social platforms. The landing page received over 2,000 visits and the gallery page was viewed over 500 times. See the corresponding data below.