Cheers All Around for PVDFest!

Cheers All Around for PVDFest!

DDL was contracted to assist with marketing and communication services for the 2019 PVDFest including design, writing press releases, and developing and executing a full social media strategy. This exciting 4 day annual art festival is held in downtown Providence during June and brings thousands of attendees to the Creative Capital. Often considered the biggest party in Providence, PVDFest is filled with musicians, artists, curators, and delicious eats from all over the world. We were very excited to work on such a fun project and let our creativity soar. Spreading the Buzz with Social Media: First, we conducted some research to determine PVDFest’s past social media tactics and strategy to get an idea of their voice. From there, we developed a social media strategy that would build awareness, engagement, and excitement around the 5th annual festival. We also launched a Facebook Likes Campaign to generate engagement and page likes. The ad promoted their first Acts of Kindness initiative, set forth by Mayor Elorza and encouraged attendees to participate in spreading kindness throughout the city of Providence. The Facebook ad generated a sky high 993 page likes and a relevance score of 9!  Facebook ad encouraging users to like the PVDFest page Design for Days: We designed several graphics for social media posts on Facebook, Instagram, and Twitter. These ranged from tips and trivia to artist spotlights, events during the festival, and many more. Collateral: There were many pieces of collateral designed for the event. This included promotional ads that were featured in publishments such as Motif Magazine and Providence Monthly, program/event itineraries and guides, etc. All collateral pieces maintained...
6 Exceptional YouTube Influencers

6 Exceptional YouTube Influencers

Reading about these top six YouTube influencers may make you want to change your career path…  DDL explored the top YouTube influencers who are really making a name for themselves with millions of subscribers who tune in on the daily to hear what they have to say! Who knew filming a video and posting it to YouTube would result in fame? Let’s unleash the top 6 YouTubers who seem to have done something right! PewDiePie — 60.4 million subscribers 2017 estimated salary: $12 million Felix Arvid Ulf Kjellberg makes an estimated $12 million a year by playing video games. Yes you read that right. He shows his reactions to the games by placing a small box in the top corner of his videos. Kjellberg ran into some major issues last year after a Wall Street Journalist described anti-Semitic messages in his videos, leading Disney and YouTube to cut direct business ties with him. Although there was a little bump in the road, he is still widely popular with a huge band of loyal followers! PewDiePie, Swedish YouTuber comedian Germán Garmendia (HolaSoyGerman.) — 33.1 million subscribers Meet Germán Garmendia, a chilean YouTuber, comedian, and musician. He is Latin America’s biggest YouTube star. Not only does Garmendia focus daily on his HolaSoyGerman account, he also uploads himself playing video games on a separate account called JuegaGerman (24.4 million subscribers). He has won several awards and maintains his record as the top Spanish- speaking YouTuber. This very successful YouTube influencer even played the voice of Julian in the Spanish Ice Age: Collision Course! Now that’s something to talk about! Germán Garmendia, AKA...
Candy Corn: The Fruitcake of Halloween?

Candy Corn: The Fruitcake of Halloween?

When you think Halloween, several things come to mind. Besides jack-o-lanterns and costumes, candy is what many associate with the holiday; most iconic of which is candy corn. Only at this time of the year is it widely available and most Halloween decorations incorporate it in some way. In fact, almost 35 million pounds of candy corn are produced each year. Some consider candy corn to be the fruitcake of Halloween, a food that’s forever associated with the holiday but is very much a “love it or hate it” for most people. Anecdotally, most people dislike it, often citing its waxy taste. DDL, on the other hand, loves candy corn and it’s one of the things we look forward to most this time of year. So let’s find out exactly where they came from in the first place. Who Invented Candy Corn? While the history of this treat isn’t completely clear, George Renninger of the Wunderlee Candy Company is often credited with the creation of it in the 1880s. According to the National Confectioners Association, his company was the first to sell them. The treat wouldn’t gain popularity until the Goelitz Candy Company (now known today as Jelly Belly) started producing it in 1898. It was initially sold and marketed under the name “chicken feed,” since at the time most Americans considered corn to be strictly animal feed. Even after changing the name to what we currently know it as, roosters continued to be a major part of Goelitz’s branding for the product throughout the early 20th Century. The candy was originally marketed year-round without any ties to a...
Geofencing & How Advertisers Are Getting Even Creepier

Geofencing & How Advertisers Are Getting Even Creepier

It is without doubt that mobile advertising is overpowering traditional desktop. Many businesses are shifting gears toward targeting very specific audiences based on their interests, location, behaviors, and other individual characteristics. Mobile geofencing is one of the many tactics small and large businesses are utilizing and with endless advances on the digital front, there are a number of ways to hone in and reach the best audience for your business objective. So let’s skip the small talk and jump on in. Geofencing. We’ve all heard different variations of what this term means, but many don’t necessarily have a clear depiction of what it is. Geofencing in its simplest terms is a location-based mobile advertising feature that allows advertisers to set boundaries to trigger specific audiences based on pre-set location coordinates. Advertisers draw a custom perimeter around a specific location in which the technology can then monitor when people exit or enter this predetermined area. From here, ads or promotions can be sent directly to users’ phones, and since smartphones are so prominent in everyday life, this is a prime way to reach your target audience. Okay… But How is Mobile Geofencing Done? Determine which geographic location you wish to target. Ensure the location makes the most sense for your business whether you choose to target local residents, people in a specific state or span 10-15 miles out. Maybe your a local business and want to use mobile advertising right here in Rhode Island? Although small, geofencing locally is achievable!  2. Establish the boundary by an administrator or developer 3. As customers navigate into your geofencing area, they are triggered with an...
SEO Best Practices

SEO Best Practices

Optimizing your pages for organic search results placement is one step in building a strong online presence. Improving SEO practices is one of the many things we do for our clients here at DDL Advertising. We work to improve search rankings for our clients all with the intention of driving traffic to their websites and in turn, resulting in conversion. But before we get into detail, we first need to understand two important factors in successful SEO: on-page SEO and off-page SEO. On Page SEO:  On-page SEO… what does that mean anyways? Well, SEO Moz refers to this as the optimization of your own web pages to earn relevant traffic in search engines. As a website owner/ publisher, the control is in your hands. Let’s review a few key elements of on-page SEO to get a clearer picture of proper SEO practices… Content- As long as I have a website, I don’t really have to update the content right? WRONG! Creating relevant and remarkable content and continuing to update it per industry changes is the first step in gaining website traffic. The content provided should have: Readability- The content provided should be a breeze for users to read and answers their query. Skew content to that of what your visitor might want answered through visiting your site. Easily Navigable- Users should be able to find what they are seeking through reading your remarkable content. Structure- With a strong website structure, users can enjoy browsing your site and are more likely to return. We’ll go into the specifics next. Header Tags- These are those ‘H1’ tags that direct sections of...
How to Effectively Target College Students

How to Effectively Target College Students

Categorizing college students as Millennials has become an almost buzz word to describe this demographic. The age range for Millennials is still contested. However, it has been suggested that this generation consists of people who were born between 1977 and 1994. According to the US Census, college-aged students make up approximately ¼ of the US population with a total of 77 million people. Marketing to college students can be valuable as college campus’s carry a lot of influence both sociocultural and economically. One environment that companies can effectively market towards is college campuses. The U.S. Department of Education reported that in fall 2017, some 20.4 million students are expected to attend American colleges and universities. Students graduating high school are now more likely to attend college, in fact since there were 2.4 million students enrolled in for-profit colleges in 2010. However, most companies typically do market to college students as they don’t regard college kids as an influential demographic when it comes to buying power. It’s ironic how the majority of college kids continuously complain about being broke yet have the potential to be one of the best demographics for purchasing power. In fact, more than 15 million U.S. college students spend more than $200 billion annually. Source: Chegg/UM But how do companies target this young, tech-savvy, diverse demographic? Current students are catching up to modern advertisers as they have been trained to ignore ads pretty much all their life. In fact, most millennials have some form of ad blockers installed on their web browser to block the noise and clutter coming from ads. Many companies fail to advertise efficiently to...