Influencer Marketing – What’s the Hype?

Influencer Marketing – What’s the Hype?

Influencer marketing is becoming the next big thing in the social media industry. Brands are spending millions of dollars on influencers to help promote their product and increase brand awareness. In 2019, the influencer marketing industry was up to $8 billion dollars, whereas it is estimated by 2022 that it will be worth up to $15 billion dollars. Influencers mostly promote brands and products on a wide array of social media platforms like Instagram, YouTube, and Twitter. With technology advancing over time, it is now easier for influencers to reach more audiences. As the social media industry grows, so does the influencer industry. So what is the hype about influencers? Influencers are an attraction to the millennial age and young teens during this generation. Most of these influencers are big celebrities, but some have originated from YouTube who has gained a lot of subscribers and views from their videos. Influencers have huge power over consumers’ purchase decisions, especially with a younger audience because influencers have the knowledge and relationship with their audience and know how to attract them. Most brands hire influencers to focus on business to consumer sectors. If a consumer sees an influencer using the product they are promoting, they will most likely purchase that product.  Influencer marketing has been a marketing tool for a number of years. It simply started off as celebrity endorsements on television. Celebrity endorsements started off when makeup started to become popular and from then, celebrities have been promoting all different brands and products from fashion to medication. Most influencers have particular niches that help certain brands hire specific influencers to help...
Americans are changing how they view their media, how can marketers keep up?

Americans are changing how they view their media, how can marketers keep up?

In the last ten years, the way our society interacts with media has drastically changed. With the normalization of carrying a tiny flatscreen TV in our pockets, we can watch our favorite shows virtually anywhere. Cell phone service providers now sell more unlimited data plans than ever, and as a result, we are being constantly tempted by mobile entertainment.  That means we don’t interact with advertisements in the same way as we used to, in the form of television commercial breaks or radio spots. Here lies the concern for marketers. In a rapidly changing world, how can you make sure your message is still reaching as many people as possible?  What’s been going on? The current media trends are hugely impacted by the use of smartphones and other mobile devices. 2019 marks the very first year that United States consumers spent more time using mobile devices than watching television. As recently as 2014, the average US adult watched nearly 2 hours more TV than they spent on their phones “We’ve expected that mobile would overtake TV for a while, but seeing it happen is still surprising,” said Yoram Wurmser, eMarketer principal analyst.  Nearly three-quarters of all internet time is spent on mobile, as time spent on mobile increased 31%, while the use of internet on desktop computers decreased 2% so far in 2019. Allowing yourself to get sucked into watching one viral video after another has long been a preferred method of procrastination, and this hasn’t changed with the rise of the smartphone. Of time spent watching video content, American adults spend about 40% viewing on mobile devices, which...
Does the Future of Marketing Lie in DNA Analysis?

Does the Future of Marketing Lie in DNA Analysis?

The trend of marketers utilizing data about people’s buying habits and lifestyle is nothing new. This is done to tailor advertising to individuals, and make them more likely to purchase. Ever wonder why sometimes the ads that pop up on your facebook feed seem just a little bit too close to home? The sites you visit, the things you purchase, the region you live in and much more personal information gets tracked and analyzed, so you can be better advertised to.  DO Take it Personal Some say marketing could be heading towards a truly personalized future. Certain businesses have begun experimenting with using DNA analysis to perfect marketing efforts on the individual level.  They hope to pair consumers with products and marketing they will enjoy more, all while saving time and money. There’s clear interest in DNA analysis for personal use, which could be the beginning of consumers being willing to share the information with marketers. Use of direct-to-consumer genetic tests has been expanding. These over the counter home tests, such as 23AndMe,  provide access to one’s genetic information to make predictions about health and provide insight to ancestry. With more than 250 companies now in this market and sales projected to exceed $1 billion by 2020, this a vastly expanding industry. According to a recent study conducted by KPMG International Global Consumer Insights, 75% of consumers are willing to trade this personal information for greater personalization of products. Those already DNA-tested are more likely to be interested in receiving offers based off their results than those who have not taken a home DNA test, but reported wanting to...
How Millennials Transform the Workplace

How Millennials Transform the Workplace

10 thousand baby boomers are retiring each day, thus making more room for millennials. Millennials are transforming the workforce and have created a distinctive, noticeable shift in a business’ operations. Their new and innovative ideas constantly have an impact on any business and, essentially, create success. So, let’s understand what it is about millennials that help drive a company’s success. 1. Greener and Cleaner From elementary school all the way to college, millennials were consistently learning about creating a greener environment everywhere they go. Whether it was school projects or enforcing the 3 R’s (Reduce, Reuse, Recycle), they were always around this idea. So, being brought up with this and incorporating sustainability into their daily lives, millennials care about their environment. And, they certainly want to take that with them in the workforce. There was a nationwide survey conducted by the MIT AgeLab regarding how millennials perceive their environmental attitudes and behaviors. They found that millennials are 49.4% more likely to protect the environment and are 59.1% more concerned about protecting the environment compared to people in their 60s. Typically, organizations that practice and encourage sustainability will appeal to millennials and this can create a different approach for the company. And, let’s face it- sustainability is a significant approach to take at any company since it appeals to many people. 2. Social Media Experts Social media has changed the way we operate businesses and it’s constantly growing. There are 3.2 billion social media users worldwide, which is about 42% of the population. With that, the daily usage of social media is 90.4% for millennials. So, we ALL know that...
Productivity Tips for Working at Home

Productivity Tips for Working at Home

Did you know that there are over 3.7 million employees working from home at least half the time? Since 2005, this number has increased by 115%. Wow! With technology rapidly growing, working from home has become much easier to do. In fact, it has been quite beneficial to many moms, allowing them to encompass a healthy work-life balance. 90% of moms are now working from home due to a desire for family flexibility as their top reason. When it comes to work, let’s face it- we want to work from home. Doesn’t it sound nice? You get to sleep in, work in your pajamas, take unlimited breaks… Well, no. It’s not like that at all. And, that’s absolutely not how you should be working from home anyway. In fact, it is the least productive way to get anything done. So, here’s a couple of tips on how to be productive when you actually are working from home. 1. Get started on time — or early- there’s nothing worse than rushing around and suddenly running out of time in your day. Most people think that when you work from home, you get to sleep in and wake up whenever you feel like it. Although you do not need to be in the office at a specific time, you should start your day as soon as possible in order to accomplish everything. Inevitably, when you work from home, there’s going to be distractions-kids running around, laundry needing to be switched, phone’s ringing- so, getting a jump start on your day can help make up for the lost time later. 2. Get...
Cheers All Around for PVDFest!

Cheers All Around for PVDFest!

DDL was contracted by FirstWorks to assist with marketing and communications for the 2019 PVDFest. We helped with design, writing press releases, and developing and executing a full social media strategy. This exciting 4 day annual art festival is held in downtown Providence during June and brings thousands of attendees to the Creative Capital. Often considered the biggest party in Providence, PVDFest is filled with musicians, artists, curators, and delicious eats from all over the world. We were very excited to work on such a fun project and let our creativity soar. Spreading the Buzz with Social Media: First, we conducted some research to determine PVDFest’s past social media tactics and strategy to get an idea of their voice. From there, we developed a social media strategy that would build awareness, engagement, and excitement around the 5th annual festival. We launched a Facebook Likes Campaign to generate engagement and page likes. The ad promoted their first Acts of Kindness initiative, set forth by Mayor Elorza and encouraged attendees to participate in spreading kindness throughout the city of Providence. The Facebook ad was a big success and generated a sky high 993 page likes and a relevance score of 9!  Design for Days: We also assisted in the design of several graphics for social media posts on Facebook, Instagram, and Twitter. These ranged from tips and trivia to artist spotlights, events during the festival, and many more.   Facebook ad encouraging users to like the PVDFest page Collateral: There were many pieces of collateral designed for the event. This included promotional ads that were featured in publishments such as Motif...