Does the Future of Marketing Lie in DNA Analysis?

Does the Future of Marketing Lie in DNA Analysis?

The trend of marketers utilizing data about people’s buying habits and lifestyle is nothing new. This is done to tailor advertising to individuals, and make them more likely to purchase. Ever wonder why sometimes the ads that pop up on your facebook feed seem just a little bit too close to home? The sites you visit, the things you purchase, the region you live in and much more personal information gets tracked and analyzed, so you can be better advertised to.  DO Take it Personal Some say marketing could be heading towards a truly personalized future. Certain businesses have begun experimenting with using DNA analysis to perfect marketing efforts on the individual level.  They hope to pair consumers with products and marketing they will enjoy more, all while saving time and money. There’s clear interest in DNA analysis for personal use, which could be the beginning of consumers being willing to share the information with marketers. Use of direct-to-consumer genetic tests has been expanding. These over the counter home tests, such as 23AndMe,  provide access to one’s genetic information to make predictions about health and provide insight to ancestry. With more than 250 companies now in this market and sales projected to exceed $1 billion by 2020, this a vastly expanding industry. According to a recent study conducted by KPMG International Global Consumer Insights, 75% of consumers are willing to trade this personal information for greater personalization of products. Those already DNA-tested are more likely to be interested in receiving offers based off their results than those who have not taken a home DNA test, but reported wanting to...
How Millennials Transform the Workplace

How Millennials Transform the Workplace

10 thousand baby boomers are retiring each day, thus making more room for millennials. Millennials are transforming the workforce and have created a distinctive, noticeable shift in a business’ operations. Their new and innovative ideas constantly have an impact on any business and, essentially, create success. So, let’s understand what it is about millennials that help drive a company’s success. 1. Greener and Cleaner From elementary school all the way to college, millennials were consistently learning about creating a greener environment everywhere they go. Whether it was school projects or enforcing the 3 R’s (Reduce, Reuse, Recycle), they were always around this idea. So, being brought up with this and incorporating sustainability into their daily lives, millennials care about their environment. And, they certainly want to take that with them in the workforce. There was a nationwide survey conducted by the MIT AgeLab regarding how millennials perceive their environmental attitudes and behaviors. They found that millennials are 49.4% more likely to protect the environment and are 59.1% more concerned about protecting the environment compared to people in their 60s. Typically, organizations that practice and encourage sustainability will appeal to millennials and this can create a different approach for the company. And, let’s face it- sustainability is a significant approach to take at any company since it appeals to many people. 2. Social Media Experts Social media has changed the way we operate businesses and it’s constantly growing. There are 3.2 billion social media users worldwide, which is about 42% of the population. With that, the daily usage of social media is 90.4% for millennials. So, we ALL know that...
Productivity Tips for Working at Home

Productivity Tips for Working at Home

Did you know that there are over 3.7 million employees working from home at least half the time? Since 2005, this number has increased by 115%. Wow! With technology rapidly growing, working from home has become much easier to do. In fact, it has been quite beneficial to many moms, allowing them to encompass a healthy work-life balance. 90% of moms are now working from home due to a desire for family flexibility as their top reason. When it comes to work, let’s face it- we want to work from home. Doesn’t it sound nice? You get to sleep in, work in your pajamas, take unlimited breaks… Well, no. It’s not like that at all. And, that’s absolutely not how you should be working from home anyway. In fact, it is the least productive way to get anything done. So, here’s a couple of tips on how to be productive when you actually are working from home. 1. Get started on time — or early- there’s nothing worse than rushing around and suddenly running out of time in your day. Most people think that when you work from home, you get to sleep in and wake up whenever you feel like it. Although you do not need to be in the office at a specific time, you should start your day as soon as possible in order to accomplish everything. Inevitably, when you work from home, there’s going to be distractions-kids running around, laundry needing to be switched, phone’s ringing- so, getting a jump start on your day can help make up for the lost time later. 2. Get...
Cheers All Around for PVDFest!

Cheers All Around for PVDFest!

DDL was contracted by FirstWorks to assist with marketing and communications for the 2019 PVDFest. We helped with design, writing press releases, and developing and executing a full social media strategy. This exciting 4 day annual art festival is held in downtown Providence during June and brings thousands of attendees to the Creative Capital. Often considered the biggest party in Providence, PVDFest is filled with musicians, artists, curators, and delicious eats from all over the world. We were very excited to work on such a fun project and let our creativity soar. Spreading the Buzz with Social Media: First, we conducted some research to determine PVDFest’s past social media tactics and strategy to get an idea of their voice. From there, we developed a social media strategy that would build awareness, engagement, and excitement around the 5th annual festival. We launched a Facebook Likes Campaign to generate engagement and page likes. The ad promoted their first Acts of Kindness initiative, set forth by Mayor Elorza and encouraged attendees to participate in spreading kindness throughout the city of Providence. The Facebook ad was a big success and generated a sky high 993 page likes and a relevance score of 9!  Design for Days: We also assisted in the design of several graphics for social media posts on Facebook, Instagram, and Twitter. These ranged from tips and trivia to artist spotlights, events during the festival, and many more.   Facebook ad encouraging users to like the PVDFest page Collateral: There were many pieces of collateral designed for the event. This included promotional ads that were featured in publishments such as Motif...
6 Exceptional YouTube Influencers

6 Exceptional YouTube Influencers

Reading about these top six YouTube influencers may make you want to change your career path…  DDL explored the top YouTube influencers who are really making a name for themselves with millions of subscribers who tune in on the daily to hear what they have to say! Who knew filming a video and posting it to YouTube would result in fame? Let’s unleash the top 6 YouTubers who seem to have done something right! PewDiePie — 60.4 million subscribers 2017 estimated salary: $12 million Felix Arvid Ulf Kjellberg makes an estimated $12 million a year by playing video games. Yes you read that right. He shows his reactions to the games by placing a small box in the top corner of his videos. Kjellberg ran into some major issues last year after a Wall Street Journalist described anti-Semitic messages in his videos, leading Disney and YouTube to cut direct business ties with him. Although there was a little bump in the road, he is still widely popular with a huge band of loyal followers! PewDiePie, Swedish YouTuber comedian Germán Garmendia (HolaSoyGerman.) — 33.1 million subscribers Meet Germán Garmendia, a chilean YouTuber, comedian, and musician. He is Latin America’s biggest YouTube star. Not only does Garmendia focus daily on his HolaSoyGerman account, he also uploads himself playing video games on a separate account called JuegaGerman (24.4 million subscribers). He has won several awards and maintains his record as the top Spanish- speaking YouTuber. This very successful YouTube influencer even played the voice of Julian in the Spanish Ice Age: Collision Course! Now that’s something to talk about! Germán Garmendia, AKA...
Candy Corn: The Fruitcake of Halloween?

Candy Corn: The Fruitcake of Halloween?

When you think Halloween, several things come to mind. Besides jack-o-lanterns and costumes, candy is what many associate with the holiday; most iconic of which is candy corn. Only at this time of the year is it widely available and most Halloween decorations incorporate it in some way. In fact, almost 35 million pounds of candy corn are produced each year. Some consider candy corn to be the fruitcake of Halloween, a food that’s forever associated with the holiday but is very much a “love it or hate it” for most people. Anecdotally, most people dislike it, often citing its waxy taste. DDL, on the other hand, loves candy corn and it’s one of the things we look forward to most this time of year. So let’s find out exactly where they came from in the first place. Who Invented Candy Corn? While the history of this treat isn’t completely clear, George Renninger of the Wunderlee Candy Company is often credited with the creation of it in the 1880s. According to the National Confectioners Association, his company was the first to sell them. The treat wouldn’t gain popularity until the Goelitz Candy Company (now known today as Jelly Belly) started producing it in 1898. It was initially sold and marketed under the name “chicken feed,” since at the time most Americans considered corn to be strictly animal feed. Even after changing the name to what we currently know it as, roosters continued to be a major part of Goelitz’s branding for the product throughout the early 20th Century. The candy was originally marketed year-round without any ties to a...