Happy Halloween Wishes from DDL!

Happy Halloween Wishes from DDL!

It’s that time of the year again where the ghouls and goblins come out for a scare, but how did Halloween really originate?   Many believe that this spine- chilling holiday derived from the Celtic festival of Samhain, which was held in Ireland over 2000 years ago. Celts would celebrate their new year on November 1st and dressed in costumes made of animal heads and skins to ward off any lingering spirits on the 31st of October.   They believed that ghosts returned to Earth on the night before the new year and hosted bonfires in an attempt to scare away demons and protect themselves from the upcoming winter months. By dressing in costumes, Celts were disguised so that ghosts would think they were spirits and wouldn’t bother them. Crops and animals were burned as a form of sacrifice to the deities, and they left food outside of their doors to prevent them from entering. Halloween soon established itself in America, but there was trouble in colonial New England due to the limits of the Protestant religion. Maryland and other southern counties adopted Halloween initially and Americanized its practice to celebrate the harvest and share ghost stories. As more immigrants came to America, Halloween became more popularized, and Americans dressed in costumes and visited house to house for food and money. The phrase “trick or treating” dates back to early 1927 and children were considered soulers who begged at the doorsteps of neighbors.     Today, Halloween is celebrated among 171 million Americans with an average expected spend of $9.1 billion in sales in America. This totals approximately $86.13...
6 Helpful Halloween Tips from DDL!

6 Helpful Halloween Tips from DDL!

From candy eyeballs to gummy flesh fries, there certainly are some strange Halloween candies out there. National candy brands like Kit Kat and Twizzlers have developed new Halloween flavors to appeal to consumers’ taste buds including pumpkin pie Kit Kats and caramel apple Twizzlers. Consumers are expected to spend $2.7 billion on candy for trick-or-treaters this year.   No matter what the candy flavor, it is most important to stay safe while accompanying your trick or treaters. Here are a few safety tips to ensure a safe and Happy Halloween!   Halloween Safety: Dress Warm: October 31st is in the midst of crisp fall weather so make sure you and your child dress warmly. Wear comfy pants and sweatshirts under costumes to avoid chills or buy a practical outfit that is both cute and warm! Stay Visible: Wear reflective strips and bring a flashlight to steer clear of cars. By wearing bright clothing and carrying a flashlight, you help drivers see. Glow sticks are also a fun way to get your kids to practice safety while navigating from house to house. Remind your child always to look left and right while crossing the street! Go to Well Lit Houses: Avoid houses that have their lampposts or front porch lights off as they don’t want to be bothered. Neighbors may not be home or don’t wish to participate in this ghostly night! Check Candy: ALWAYS check Halloween candy and toss anything that looks suspicious! No matter how much you trust your neighbors, it is still best to check for tampered candy. Inspecting bags for homemade treats, ripped wrappers, and candy...
Snapchat – More Than Just Cute Filters

Snapchat – More Than Just Cute Filters

It can be overwhelming with all of the different digital platforms you can advertise on. Programmatic Display, Facebook, Pinterest, Twitter, Instagram, Pandora, Yelp!, Cable Streaming, HULU…MAN. Exhausting. Just in case you had a little more fight left in you, there is another advertising outlet you can exploit, Snapchat.   Yes, we’re all aware of the cute face recognition filters that show you as a bunny, or with the “Snapchat Crown”, the Sponsored Geo-Filters that you can use as a part of your business, community, event, nonprofit, etc. But…now Snap is incorporating more agency services and a self-service ad placement platform, giving agencies and businesses alike to use post ads that were solely available to national advertisers and large agencies. Alongside this update, a new program has been launched for agencies entitled Snapchat Certified Partners Program, giving educational training from a team at Snapchat to keep the account managers and marketers in the loop.   It’s like having a Skype or Google Hangout video call with your personal Snapchat expert essentially whenever you need them. They start with several hours of education on how the platform works, what your wanting to advertising, the target demographic they can assist you with for correct placements as well as how the implementation process works.   Though this platform is still in its infancy, the power over the younger demographic for video only advertisements can coincide with TV advertisements. Being able to do an effective brand awareness campaign on multiple screens, in a multi-screen generation, seems like a no-brainer. Facebook & Instagram, Snapchat, Google, Radio and TV sound like a solid full circle, mutli-screen...
2017 Small Business Marketing: Consumer vs. Business

2017 Small Business Marketing: Consumer vs. Business

Buyer Persona There are countless companies out there supporting the idea that advertising, and marketing for that matter, should be consumer driven. The idea that the way we speak our message, the way we portray our product to the world and who we target should all be about our consumer. Whether it’s HubSpots “Buyer Persona”, or “x” company’s “Buyer Profile”, the new age of marketing is not longer about what we, as the business, want the people to know, but what the buyer needs to know about us. The proven expertise beyond self-proclaiming “#1 Ad Agency in New England” is crucial in developing a relationship with our potential clients or customers. Giving the end-user the peace of mind they need so their purchase was not for nothing, or feel as though they are scammed into the product or service. How many times have you seen “Download my E-Book if you want to grow your company’s business by 10,000%” or any number of gimmicky types of scammy-marketing? It’s a type of marketing that used to work when the Internet was just a baby and the general population was naive. You’re telling your customer what you want them to hear, and forcing your “expertise” onto your potential lead. Instead, why not take a different approach?   Not Everything is Going to Work Right Away Strong, useful, effective content takes time and energy. It’s a necessary “evil” per say due to its time consumption and lack of immediate return. The short sells just DO NOT WORK anymore. The general population is now too educated and the upcoming generations are doing all the...
DDL Advertising Commemorates Dads!

DDL Advertising Commemorates Dads!

DDL Advertising created a blog about mothers for Mother’s Day so we had to be fair and write one for dads… Just before summer approaches, Father’s Day will make its mark on Sunday, June 18th. Don’t worry, you still have time to get dad a handy dandy golf set or a “#1 Dad” plaque. Every year, it becomes a sprint to the finish line to find the most meaningful gift for dad. Do you have any idea how many fathers there are in the United States? 70 MILLION… This number may make you wonder when and why this holiday originated. A woman named Sonora Dodd founded Father’s Day in 1910 in Spokane, Washington, after listening to a Mother’s Day sermon and realized fathers deserve to be recognized as well. There is dispute as to whether the first “Father’s Day” was held in Spokane or established by Grace Golden Clayton in Fairmount, West Virginia in 1908. Sixteen years later, the movement transitioned into national- event status by President Calvin Coolidge. In 1966, the holiday was officially added to the calendar by President Lyndon Johnson. Oddly enough, the holiday is called “Vatertag” or “Männertag” in Germany. In other regions, is is not untypical for men to carry a wagon with beer, wine, and meat into the woods. Celebrated on the third Sunday in June, over 70.1 million dads are celebrated for the tender warmth they provide their children. Germany’s dads, on the other hand, spend the entire day drinking at beer gardens. I mean who could blame them after all of their hard work? Now we get to what you’ve all...
What the Fund?

What the Fund?

Here at DDL Advertising, we are all fans of social media and marketing. So when the two are combined, we believe that the possibilities are endless. In order for an individual to consider themselves a marketer, many people believe that person must have a PhD or similarly prestigious degree. However, we seldom realize how much marketing individuals do in their everyday lives. Many people have heard of GoFundMe. GoFundMe is an online crowdsourcing platform where users can explain their circumstances for needing money in the form of friendly or anonymous donations. Users appeal to their social media followers to support a worthy cause by asking them to contribute to a monetary goal. While GoFundMe has had countless causes worthy of donations, the crowdfunding platform (and similar sites like Kickstarter) have also had their share of funding failures and silly successes. Here are six of them: Funding Fails 1. In 2010, Adam Dolgin began an effort to raise money equivalent to a $50,000 annual salary. The new father of 1 wanted to be paid to stay home to prove that “anything moms can do, dads can do equally”. The $50,000 GoFundMe effort raised $10 in five years. 2. In 2015, Alabama State Senator Paul Sanford set up a GoFundMe campaign to raise a whooping $300 million for individuals to help pay Alabama state taxes – whether they lived there or not. The campaign has raised less than $2,000 in almost 2 years. 3. A woman identified as Cinnamon Nicole set up a GoFundMe campaign in 2016 with a goal of raising $100,000 after spending her family fortune on PowerBall tickets....