A Grand Slam for BBBSOS

A Grand Slam for BBBSOS

DDL Advertising recently connected with Big Brothers Big Sisters of the Ocean State after running a donation campaign back in March. Boss Lady was a big sister for almost 10 years, so we wanted to give back and donate to the organization in the form of running a digital campaign to increase likes and engagement on our Facebook page. As a result, we donated $80 to BBBSOS and even helped with cause marketing by partnering them with the Pawtucket Red Sox to host a mentor event at the PawSox game in mid June. The goal of this event was to match potential mentors with little brothers. Boss Lady Stacey & Lindsay present the donation to George from BBBSOS Stacey poses with little sister, Skyla BBBSOS needed to match approximately 90 of their Little Brothers with Big Brothers, so we went to the drawing board and brainstormed alongside WPRI to come up with a fun way to match them with male mentors. We thought it would be great to coordinate an event that draws community attention with a fun twist like having guest superheroes to motivate young boys that they can conquer anything. WPRI proposed a collaboration with the PawSox to host a meet and greet mentor event including an exclusive 2 hour pre-game BBQ dinner and costumed superhero characters from CW’s hit shows including The Arrow, Supergirl, and The Flash at McCoy Stadium. This was followed by the June 20th PawSox game against the Buffalo Bisons. Plus, a little from BBBSOS got to throw out the first pitch of the game! Angelina throws out the first pitch This event was...
Season’s Kick for Kids

Season’s Kick for Kids

Seasons Corner Market is an up and rising gas convenience store chain located at Shell stations throughout New England. They have negotiated plans to open a total of 40 stores by the end of 2018 and pride themselves on cleanliness and a positive shopping experience.   DDL Advertising helped partner Seasons Corner Market with Stephen Gostkowski’s Kick for Kids Challenge fundraiser that benefits children and families at the Hasbro Children’s Hospital. We provided services in strategic media buying and planning, sponsorship involvement, video production, and linking Season’s with community involvement. Gotkowski established this fundraiser in 2012 and has since raised $145,000+ for children at Hasbro.   Since cause marketing is highly beneficial in gaining credibility and loyalty in the marketplace, it was sensible to establish this community branding campaign to leverage Season’s community involvement and cause marketing contributions. In 2018, Seasons will host a two hour event at one of their locations to promote the partnership cause with the community, families, and friends with a special appearance from Gostkowski himself. We combined promotional announcements with a bank of their own brand messaging spots on WPRO-FM, WWKX, and WWLI. The campaign will run October through February of 2018 with traditional advertising methods totaling 120 spots per month. Airing on these local radio stations provided a total reach of 650,000+ each week. During the Patriots In-Season and Pre-Season games, WPRO-AM aired a :30 radio spot. In addition, logo and digital click through was measured through social media contacts and sponsorship materials.   Gotkowski’s contributions gave Seasons a competitive advantage with a new promotional video and incentives. His video aired on gas...