Nothing But Smiles at Southcoast Smiles

Nothing But Smiles at Southcoast Smiles

We worked to improve Southcoast Smiles’ digital presence through local SEO, metadata practices, and Facebook ads. Since SEO plays a powerful role in the success of all businesses, we shifted our focus to this direction to deliver the best results to our client. In order to ensure that Southcoast Smiles stands out on the search engine results page as a relevant listing, we reviewed the local SEO to make improvements. We catered the information to relevant people in local areas who search for dentists in the Seekonk radius and surrounding locations. Searchers then know that Southcoast Smiles is there and relevant to the information they are seeking. This was a cost free process which improved their listing rank tremendously. Southcoast Smiles’ rank on SERP Next, we worked on improving their metadata by researching dental keywords and search queries to determine how people search for them. We know from experience that long tail keywords outperform broad keywords like ‘dentist,’ so we focused on long tail keywords that are more specific and targeted. From there, we scanned each page of the sitemap for content that ties into titles and meta descriptions. We looked through it to find particular data and code on the back end of the website so that when Google crawls the page, there is no discrepancy. The meta title, description, and keywords data were sent to the developer to be inserted as code on the website. Through this, we advised the developer to create and export sitemaps out of both pages to submit to Google Search Console, which then tells Google what exactly to post rather than automatically...
Seasons Partners with PawSox

Seasons Partners with PawSox

We were excited to help partner our client, Seasons Corner Market, with the Pawtucket Red Sox for a sponsorship package! This exciting partnership includes tons of added value for the complete 2018-2020 investment including physical advertising and social media inclusion. Seasons will receive exposure in signage, electronic and broadcast media, video boards, ticket promotion, and hospitality benefits throughout this 3 year duration. The PawSox are a Minor League baseball team out of Pawtucket, Rhode Island and an affiliate of the Boston Red Sox. Their home ballpark is known as McCoy Stadium, named in honor of Thomas P. McCoy with a seating capacity of 10,031. Above: PawSox Logo This sponsorship delivers quality branding opportunities and exposure for Seasons Corner Market, a new england C-Store favorite throughout Massachusetts and Rhode Island. 92% of PawSox fans have purchased from a convenience store in the past week with 71% being more likely to have made a purchase at Seasons particularly. Wow! Better yet, 51% of their fans are from Rhode Island and 41.5% are Massachusetts residents, so what better way to reach Seasons’ core customers than through a partnership with the PawSox? That’s pretty powerful for this Shell station convenience store. From scoreboard backlit signage to an exclusive first EVER sponsorship of dugouts, there are tons of prime branding opportunities for Seasons to increase consumer awareness. The dugout branding includes promotion on top of and inside both field dugouts, which are prime areas for television viewing. Seasons as the first ever sponsor of dugouts Another shot of dugout promotion But it doesn’t stop there. Seasons is doing a heck of alot more sponsoring...
Chow Fun Food Group Digital Campaign

Chow Fun Food Group Digital Campaign

We successfully ran several digital marketing campaigns for XO Cafe and Ten Prime, a restaurant that is part of the Chow Fun Food Group, a family of Rhode Island’s best restaurants.   In the beginning of December, we were tasked with creating a series of digital campaigns to drive customers to the Chow Fun Food Group restaurants, with an emphasis on XO Cafe and Ten Prime. We designed graphically appealing sliders promoting their gift cards, accepted at any of their family of restaurants, private parties, New Year’s Eve reservations, and 20 year anniversary reservations with exclusive 1997 menu prices.   The private party campaign did not perform as well as anticipated, so we shifted the budget over to optimize gift card promotion. We shifted dollars according to best performance and optimized the budget to deliver the most effective KPI. Results revealed over 72 reservations booked with 210 covers. In a year over year analysis, there was an increase in 9 overall reservations with 27 more covers, resulting in a ratio of 3 covers to 1 reservation. Total reach exceeded 65,000 people with 166,000+ impressions. We ran two different creatives for the “dine like it’s 1997” campaign, one being static and the other a video slider ad. Both ad sets were successful in delivery, but the video slideshow outperformed with higher link clicks and a lower cost per link click, delivering slightly better results than the static ad. Above is our ad design for their “Dine Like It’s 1997” 20 Year Anniversary promotion. This was a unique way to drive customers to the restaurant with exclusive prices and gourmet dinners....
Social Media Success for L&S

Social Media Success for L&S

DDL Advertising began working with L&S Automotive Repair located in East Greenwich at the beginning of 2017. We were tasked to take over their social media management, social media buying, and graphic design and have since rendered significant growth from many aspects.  Their Facebook page has a tremendous increase in likes and overall reach and engagement. We ran ads on both desktop and mobile devices promoting L&S Automotive to further increase awareness with 98,000 unique reach, 627,000 impressions, a CPM of $6.92, and 3000 clicks.   Although it was a cost effective budget, we believe this success has come from a consistent social media presence with organic and paid ads. We have included a mix of brand, company culture, and current offers in social media posts to further attract and engage customers. The paid ads were strategically targeted geographically and demographically with men and women ranging from ages 18+, 25+, and 65+ throughout a 10 mile radius, select cities, and the U.S.   Here is some of our creative including a commercial that was sponsored on Facebook.      Below is some of the photography taken at the shop photoshoot. The owner of this local auto repair company, Lenny Lafleur, shared the success from a sales standpoint. “In a year to year comparison from Quarter 4 of 2016 to 2017, sales have gone up by 20% and September and November were historically record months. We love working with DDL Advertising and feel they have contributed to some of our growth.”   In addition, we conducted a photoshoot at the auto shop to gain more inventory on services offered...
Seasons Corner Market – Watch Your Dimes Turn to Dollars

Seasons Corner Market – Watch Your Dimes Turn to Dollars

DDL Advertising has a wide repertoire of clients from various industries. One of our current clients is Seasons Corner Market. Seasons has recently launched an exciting new campaign that gives customers the chance to save money while filling up on gas.   Seasons Corner Market and DDL Advertising worked together to come up with the campaign logo “Watch your dimes turn to dollars”. The logo is clever in that it alerts Seasons’ customers of the ability to save money on gas while also enjoying various items at the corner store.   This special offer launches April 4th and will run until the end of May. The deals are Mondays through Thursdays, each day featuring a different product.  Each time a customer purchases the days’ corresponding product, they receive ten cents off per gallon of gas. The customer has the option of purchasing multiple items-of-the-day, allowing their gas price to be further lowered. DDL Advertising has had a monumental role in all aspects of the campaign. We’ve proposed several ways for Seasons’ customers to gain awareness of the incentives. Such proposals include elements like the name of the campaign, the individual day slogans, design specifications, and the spot that will run at every gas pump. In doing these things, DDL’s goal was to intrigue the customer through stimuli-advertising. We are also running a social media and digital campaign to spread the word! This type of advertising requires fun and creativity – that’s why DDL Advertising loves it so much! Check out all of the design elements the team created and make sure to stop in and benefit from this special...
Antonio’s Pizza By The Slice – Geo-Fencing For Conversions

Antonio’s Pizza By The Slice – Geo-Fencing For Conversions

It’s no secret digital marketing is taking up more of advertisers marketing dollars. It’s not hard to see why. More specifically, mobile marketing is also becoming increasingly popular. We have become a society constantly on our phones or tablets. Why wouldn’t you try to reach your target audience there? In fact U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore. That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital media. Combined with mobile web, mobile usage as a whole accounts for 60% of time spent, while desktop-based digital media consumption makes up the remaining 40%. Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 out of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets. DDL launched a digital geo-fencing mobile campaign from Providence, Rhode Island to Texas for our client, Antonio’s Pizza by the Slice which is advertising this special in five of its locations. The target college kids, who we know are always on their phone.   VIEW MORE OF OUR...