Ken Rocha Collision Gets You Back on the Road

Ken Rocha Collision Gets You Back on the Road

From creative elements and website design to traditional and digital advertising collateral, we worked to provide rebranding services to Ken Rocha Collision to better position them in the auto service industry. Logo Design: First things first: freshen up their outdated logo. We designed several logos for Ken Rocha Collision to choose from ranging from modern styles to more sharp designs. The logo they chose is accurately reflects their values as an auto and collision shop. This modernized logo represents movement and speed with the sleek car image emphasizing their fast repair service. And the final logo is… drum roll please! Here it is! The final logo renditions were designed in inverse colors so they can be applied universally for white or black backgrounds. Slogan: Now that they chose a modernized logo design as a part of their branding, it was time to pick a catchy slogan. After developing a number of clever slogans. Here’s a few we came up with: One call will fix it all We strive for a safe drive Car repair that’s fast and lasts Your #1 repair decision Your go to decision for everything collision They decided to go with “your go-to decision for everything collision.” Once they chose the slogan they liked, we began implementing it into some of their marketing collateral and creative design. Marketing Collateral: Next, we designed their marketing collateral including letterheads and business cards. Letterhead & business card mockups Business card design Website: Once we got all of the creative elements sorted out, we built and designed a fully responsive WordPress website to support their new branding. Plus, we set up a...
DDL Puts a Dent in Brand Redesign

DDL Puts a Dent in Brand Redesign

DDL Advertising recently started working with a very successful international company known as Dent Concepts. Since its conception almost 20 years ago, they have made quite a name for themselves in the Paintless Dent Repair industry. Currently, Dent Concepts is used by all of the nations top insurance companies such as Liberty Mutual, Allstate, Geico and more. Headquartered in Nashville, TN, the successful PDR company originally opened their doors locally right in North Providence, RI. As the company continued to grow so rapidly, some of the brand management and consistency seemed to slip through the cracks as their team was caught up in the day to day responsibilities of fixing tens of thousand of dents all over the world. These dents are primarily a result form destructive and catastrophic weather. So when we received a call from them that they needed some assistance, we were thrilled and ready to tackle some of their challenges. We started with some vital and necessary Basic 101 brand redesign beginning with signage and on site presence with disaster centers. Currently, they have a 40 foot response unit trailer that they set up shop with on site. We helped add some flag and sky poles to really get them to stand out to prospective customers trying to get there. Trailers at disaster centers  Overhead view of trailers at disaster centers        24 flag poles and sky poles   Another immediate objective was to upgrade and redesign all of the Dent Concepts marketing collateral. A lot changed over the last decade they were in business, so a refresh was necessary. Part of the company’s success...
Dream Boutique – DDL Catches Their Client’s Dream

Dream Boutique – DDL Catches Their Client’s Dream

We had a the owner of a new business reach out to DDL Advertising after we were recommended.  They were opening a new salon in Cranston.  As business owners know, there is a lot involved in opening a new business.  Deciding on a company name and logo is one of the many important steps.  Our client carefully chose her name, The Dream Salon Boutique.  Next was creating a logo and that’s where DDL stepped in. It is our job to listen and learn what our client is imagining and make it come to life.   The owner of the new salon, Samantha, relayed a couple of important things.  She loved the colors teal, purple, and white and dream catchers.  DDL Advertising took this information and….BAM! We produced something she loved right away!  Check out the new logo design by DDL’s graphic designer, Lily! We created the necessary versions and formats as well as a brand standards to help her along the way for when she plans to pass the logo on to a sign or printing company.                                   No job is too big. No job is too small. DDL Advertising takes pride in listening and delivering our clients  with the results they want. We wish Samantha and The Dream Salon Boutique the best of luck on their new endeavors and are happy to be a part of creating their identity.   VIEW MORE OF OUR...