DDL Puts a Dent in Brand Redesign

DDL Puts a Dent in Brand Redesign

DDL Advertising recently started working with a very successful international company known as Dent Concepts. Since its conception almost 20 years ago, they have made quite a name for themselves in the Paintless Dent Repair industry. Currently, Dent Concepts is used by all of the nations top insurance companies such as Liberty Mutual, Allstate, Geico and more. Headquartered in Nashville, TN, the successful PDR company originally opened their doors locally right in North Providence, RI. As the company continued to grow so rapidly, some of the brand management and consistency seemed to slip through the cracks as their team was caught up in the day to day responsibilities of fixing tens of thousand of dents all over the world. These dents are primarily a result form destructive and catastrophic weather. So when we received a call from them that they needed some assistance, we were thrilled and ready to tackle some of their challenges. We started with some vital and necessary Basic 101 brand redesign beginning with signage and on site presence with disaster centers. Currently, they have a 40 foot response unit trailer that they set up shop with on site. We helped add some flag and sky poles to really get them to stand out to prospective customers trying to get there. Trailers at disaster centers  Overhead view of trailers at disaster centers        24 flag poles and sky poles   Another immediate objective was to upgrade and redesign all of the Dent Concepts marketing collateral. A lot changed over the last decade they were in business, so a refresh was necessary. Part of the company’s success...
Coalition for Social Justice & Uncle Tony’s Pizza

Coalition for Social Justice & Uncle Tony’s Pizza

We are ending the year on the right foot with the launch of two website redesigns we have been working on diligently for The Coalition for Social Justice and Uncle Tony’s Pizza & Pasta.   The Coalition for Social Justice is a company that stands for social change in low income communities of color that may be excluded from the economic benefits offered in the current system. Their actions are embedded in the principles of unity, multi-issue, and power at the grassroots. They aim to develop leadership and build campaigns that address economic issues that these communities face. Their new website reflected their values and mission to serve the community and acted as a strong middle ground with any and all information sought out by visitors.     Uncle Tony’s Pizza is a pizza restaurant currently located in East Providence, Johnston, and Cranston. With their first location opened in North Providence in 1969, they have since expanded but still continue to offer the same delicious dishes to the community from pizza to pasta. Their previous website was outdated and did not present their food options to their best potential. For restaurants in particular, it is important to include visuals of food offerings to further entice customers’ interest. Customers are visual and prefer to see the food they can enjoy to get a taste of what it is like! The new website redesign allowed for better user functionality including separate pages for each location and an easily accessible way to contact the restaurant.     Both sites were outdated and desperately needed a refresher. We redesigned two all new websites...
Market Directions – DDL Point’s Client in the Right Direction

Market Directions – DDL Point’s Client in the Right Direction

DDL Advertising loves getting new business, but being in such a small state it is not always easy. Networking events, cold calls and recommendations are just a few of the many ways we get new clients.  Some needs are simple and others more complex. Heck we will take what we can get, overall we love helping other people and producing work that we can use in our portfolio.   So here is something more on the simple side to share. We were hired to redesign a presentation and capability statement for a company out in Boston, Market Directions. The very talented DDL graphic designer used a combination of Photoshop and PowerPoint to produce this piece. Check out the before and after. The client loved it and so did we. The design we received was just outdated and cluttered, we chose to really spruce it up, change the colors a bit and complement the new logo they had done.         VIEW MORE OF OUR...