DDL Sails Boaters to East Greenwich Marina

DDL Sails Boaters to East Greenwich Marina

East Greenwich Marina called us onboard to help with website improvements, SEO, and run paid Facebook ads to push their boat slips before the summer season. We first ran a full website audit to determine how their site ranked and where there was room for improvement. The website audit revealed several areas we could improve upon so they could raise their organic rank above competitors. To begin, we conducted in-depth research about the boating industry and analyzed competitor sites to determine how they stack up against them. We saw an opportunity to leverage their website content by writing valuable, SEO friendly content centered around what makes their marina different. We also designed branded page headers that were placed on each page of their website. This creative branding element added a bit more character and personality to the site. Branded page headers designed to go on the top of website pages In addition, we made some adjustments to the format of the site including things like the navigation, page names, and images to dress it up. We added an FAQ page to leverage the opportunity to answer questions boaters may have and a blog page to begin developing a content strategy. New Home page Facebook Ads Campaign: In the midst of spicing up their website, we also launched a Facebook Ads campaign using a lead gen objective, promoting their boat slip special to push the remaining slips before the summer season begins. Facebook ad design Here’s what the Facebook ad looked like. Static Facebook ad  The Facebook ad did fantastic with 31 total leads that we passed along to the...
DDL Helps Steer Saccucci in the Right Direction

DDL Helps Steer Saccucci in the Right Direction

Saccucci Honda came to us with the goal of improving their SEO and organic presence. We did this and more from helping execute a full website redesign to design, and much more! SEO We were initially tasked with optimizing Saccucci Honda’s website for SEO. To begin, we conducted a full website audit to determine the state of their website and current organic rank on search. When performing any site audits, we use multiple tools and platforms like SEM Rush, SEO PowerSuite, Moz, & GT Metrix to cross-reference all necessary technical data and errors.  From here, we conducted keyword research and developed a full SEO plan that would improve their rank and make them more competitive among other local RI Honda dealers. Next, we worked to fully rewrite their website content to be more relevant, reflect top ranking keywords, and place them above their competitors organically. But it doesn’t stop there! There’s always room for improvement, especially when it comes to SEO. We continued our efforts from an on-page SEO, off-page SEO, and technical SEO standpoint building a viable content strategy, improving their organic visibility, and making edits to the backend to fix technical site errors and improve the quality of their site. This is an ongoing process as things are always changing from an SEO standpoint. As internet technology is ever changing and the rise of voice search is growing, it is important to stay on top of the latest SEO trends. Mobile users are only increasing so optimizing mobile sites accordingly is key to reduce bounce rate and improve user experience. Curating relevant and engaging content will place...