A Slam Dunk for Longplex

A Slam Dunk for Longplex

Earlier this year, the much anticipated, massive 187,000 square foot facility everyone sees while driving by Route 24, in Tiverton, RI, opened. Right now, the first floor is fully operational with numerous hard courts, turf fields, and in-line/ dek courts, are open for play. As time progresses, there is so much more to come such as a full kitchen and bar, 10,000 square foot gym, conference rooms, indoor running track, arcade, and more. Not to mention, the 35 acres outside will be providing sports fanatics all sorts of physical fun. We have been more than honored to be part of this project since the very beginning when it was only a lightbulb of an idea. We have helped in so many ways and will continue to assist as Longplex grows!  It was over four years ago that we were approached by the owner, who was looking for an agency to help bring his dream into a reality. Our first task was to help find the perfect name for this soon to be massive facility. After several creative names, Longplex Family & Sports Center was chosen. Next, it was time to bring the name to life from designing their logo, a website, and preparing a full marketing plan to spread awareness and build excitement about the opening of this great facility. During the design phase, we stuck with their vision for a royal blue color scheme and incorporated this within their marketing collateral. Royal blue color scheme reflective of their vision We designed a primary mark logo that will be used the most consistently and a secondary mark with their...
DDL Guides Spiritual Minds to Gina’s Palm & Tarot Readings!

DDL Guides Spiritual Minds to Gina’s Palm & Tarot Readings!

Gina’s Palm & Tarot Readings is a small business that specializes in psychic and palm readings located right in Cranston, Rhode Island! DDL Advertising works with many sized businesses throughout Rhode Island and Massachusetts providing services ranging from logo design, marketing materials, media buying, SEO, and more! In this case, we were hired for a few simple, but important tasks. We helped refresh their logo, build their social presence, and guide spiritual minds to their door for readings! To begin, we gave their logo a refresh by utilizing the graphics in a different composition to maintain a balanced, uniform logo design. The new logo has a refreshing yet innovative spin on the older design. Here is the before and after! As you can see, the new logo is more modern and defined. Next, we worked to improve their social media presence by updating her profile picture and cover photo, both essential for any Facebook business page of course. Facebook cover photo design We also ran a Facebook Ads campaign with lead generation as the primary objective to generate appointments for tarot and palm readings. We had the flexibility to design some creative ads since this is such a fun industry. Facebook ad design promoting 50% off Saturday readings Facebook ad design promoting 100+ 5 star Google reviews The Facebook ads highlighted Gina’s over 100 5 star Google reviews and promoted a 50% off Saturday readings special to encourage palm or tarot reading appointments! Results indicated that people were most interested in tarot card readings! Facebook ads promoting 1/2 off readings special With a small budget, we were able to...
Tickle’s Says Toodles

Tickle’s Says Toodles

Tickle’s came to us with a very particular goal, to get the word out about closing their 30 year boutique shop to the masses. They were looking to work with an experienced, creative marketing and advertising in Rhode Island or Massachusetts. But they didn’t want to close in any ole way, but rather build excitement around it as more of a farewell than a goodbye. And of course, they plan to continue expanding The Aviary restaurant right next door. We worked to roll out the big news by designing and executing different design, website and marketing and advertising services. We created in-store signage, newspaper ads, social media collateral, and even helped put together a farewell video. Tickle’s Farewell Video Shoot in Swansea, MA Tickle’s video shoot Lynne & Jack Tickle express their gratitude toward their loyal customers for 30 years of wonderful memories in their farewell video below. This video was later used organically on their social media and as their Facebook cover photo. Tickle’s farewell video Graphic Design Showcasing In-Store Signage What’s a farewell sale without in-store signage? Our Design Ninja next designed in-store signage with a playful holiday feel since the sale is set to run through the Christmas season. A combination of 8.5x11 and 11x17 posters were designed to communicate the farewell sale, percentage off, and promote the brands offered in-store. The 11x17 brand posters were designed to clearly identify sections in the store and the percentage off on products as inventory sells. These were then printed by a local print shop in North Providence, Rhode Island.  The signs below were designed to allow for placement of...
Ken Rocha Collision Gets You Back on the Road

Ken Rocha Collision Gets You Back on the Road

From creative elements and website design to traditional and digital advertising collateral, we worked to provide rebranding services to Ken Rocha Collision to better position them in the auto service industry. Logo Design: First things first: freshen up their outdated logo. We designed several logos for Ken Rocha Collision to choose from ranging from modern styles to more sharp designs. The logo they chose is accurately reflects their values as an auto and collision shop. This modernized logo represents movement and speed with the sleek car image emphasizing their fast repair service. And the final logo is… drum roll please! Here it is! The final logo renditions were designed in inverse colors so they can be applied universally for white or black backgrounds. Slogan: Now that they chose a modernized logo design as a part of their branding, it was time to pick a catchy slogan. After developing a number of clever slogans. Here’s a few we came up with: One call will fix it all We strive for a safe drive Car repair that’s fast and lasts Your #1 repair decision Your go to decision for everything collision They decided to go with “your go-to decision for everything collision.” Once they chose the slogan they liked, we began implementing it into some of their marketing collateral and creative design. Marketing Collateral: Next, we designed their marketing collateral including letterheads and business cards. Letterhead & business card mockups Business card design Website: Once we got all of the creative elements sorted out, we built and designed a fully responsive WordPress website to support their new branding. Plus, we set up a...
Seasons Partners with PawSox

Seasons Partners with PawSox

We were excited to help partner our client, Seasons Corner Market, with the Pawtucket Red Sox for a sponsorship package! This exciting partnership includes tons of added value for the complete 2018-2020 investment including physical advertising and social media inclusion. Seasons will receive exposure in signage, electronic and broadcast media, video boards, ticket promotion, and hospitality benefits throughout this 3 year duration. The PawSox are a Minor League baseball team out of Pawtucket, Rhode Island and an affiliate of the Boston Red Sox. Their home ballpark is known as McCoy Stadium, named in honor of Thomas P. McCoy with a seating capacity of 10,031. Above: PawSox Logo This sponsorship delivers quality branding opportunities and exposure for Seasons Corner Market, a new england C-Store favorite throughout Massachusetts and Rhode Island. 92% of PawSox fans have purchased from a convenience store in the past week with 71% being more likely to have made a purchase at Seasons particularly. Wow! Better yet, 51% of their fans are from Rhode Island and 41.5% are Massachusetts residents, so what better way to reach Seasons’ core customers than through a partnership with the PawSox? That’s pretty powerful for this Shell station convenience store. From scoreboard backlit signage to an exclusive first EVER sponsorship of dugouts, there are tons of prime branding opportunities for Seasons to increase consumer awareness. The dugout branding includes promotion on top of and inside both field dugouts, which are prime areas for television viewing. Seasons as the first ever sponsor of dugouts Another shot of dugout promotion But it doesn’t stop there. Seasons is doing a heck of alot more sponsoring...
Chow Fun Food Group Digital Campaign

Chow Fun Food Group Digital Campaign

We successfully ran several digital marketing campaigns for XO Cafe and Ten Prime, a restaurant that is part of the Chow Fun Food Group, a family of Rhode Island’s best restaurants.   In the beginning of December, we were tasked with creating a series of digital campaigns to drive customers to the Chow Fun Food Group restaurants, with an emphasis on XO Cafe and Ten Prime. We designed graphically appealing sliders promoting their gift cards, accepted at any of their family of restaurants, private parties, New Year’s Eve reservations, and 20 year anniversary reservations with exclusive 1997 menu prices.   The private party campaign did not perform as well as anticipated, so we shifted the budget over to optimize gift card promotion. We shifted dollars according to best performance and optimized the budget to deliver the most effective KPI. Results revealed over 72 reservations booked with 210 covers. In a year over year analysis, there was an increase in 9 overall reservations with 27 more covers, resulting in a ratio of 3 covers to 1 reservation. Total reach exceeded 65,000 people with 166,000+ impressions. We ran two different creatives for the “dine like it’s 1997” campaign, one being static and the other a video slider ad. Both ad sets were successful in delivery, but the video slideshow outperformed with higher link clicks and a lower cost per link click, delivering slightly better results than the static ad. Above is our ad design for their “Dine Like It’s 1997” 20 Year Anniversary promotion. This was a unique way to drive customers to the restaurant with exclusive prices and gourmet dinners....