Tickle’s Says Toodles

Tickle’s Says Toodles

Tickle’s came to us with a very particular goal, to get the word out about closing their 30 year boutique shop to the masses. They were looking to work with an experienced, creative marketing and advertising in Rhode Island or Massachusetts. But they didn’t want to close in any ole way, but rather build excitement around it as more of a farewell than a goodbye. And of course, they plan to continue expanding The Aviary restaurant right next door. We worked to roll out the big news by designing and executing different design, website and marketing and advertising services. We created in-store signage, newspaper ads, social media collateral, and even helped put together a farewell video. Tickle’s Farewell Video Shoot in Swansea, MA Tickle’s video shoot Lynne & Jack Tickle express their gratitude toward their loyal customers for 30 years of wonderful memories in their farewell video below. This video was later used organically on their social media and as their Facebook cover photo. Tickle’s farewell video Graphic Design Showcasing In-Store Signage What’s a farewell sale without in-store signage? Our Design Ninja next designed in-store signage with a playful holiday feel since the sale is set to run through the Christmas season. A combination of 8.5x11 and 11x17 posters were designed to communicate the farewell sale, percentage off, and promote the brands offered in-store. The 11x17 brand posters were designed to clearly identify sections in the store and the percentage off on products as inventory sells. These were then printed by a local print shop in North Providence, Rhode Island.  The signs below were designed to allow for placement of...
Ken Rocha Collision Gets You Back on the Road

Ken Rocha Collision Gets You Back on the Road

From creative elements and website design to traditional and digital advertising collateral, we worked to provide rebranding services to Ken Rocha Collision to better position them in the auto service industry. Logo Design: First things first: freshen up their outdated logo. We designed several logos for Ken Rocha Collision to choose from ranging from modern styles to more sharp designs. The logo they chose is accurately reflects their values as an auto and collision shop. This modernized logo represents movement and speed with the sleek car image emphasizing their fast repair service. And the final logo is… drum roll please! Here it is! The final logo renditions were designed in inverse colors so they can be applied universally for white or black backgrounds. Slogan: Now that they chose a modernized logo design as a part of their branding, it was time to pick a catchy slogan. After developing a number of clever slogans. Here’s a few we came up with: One call will fix it all We strive for a safe drive Car repair that’s fast and lasts Your #1 repair decision Your go to decision for everything collision They decided to go with “your go-to decision for everything collision.” Once they chose the slogan they liked, we began implementing it into some of their marketing collateral and creative design. Marketing Collateral: Next, we designed their marketing collateral including letterheads and business cards. Letterhead & business card mockups Business card design Website: Once we got all of the creative elements sorted out, we built and designed a fully responsive WordPress website to support their new branding. Plus, we set up a...
Seasons Partners with PawSox

Seasons Partners with PawSox

We were excited to help partner our client, Seasons Corner Market, with the Pawtucket Red Sox for a sponsorship package! This exciting partnership includes tons of added value for the complete 2018-2020 investment including physical advertising and social media inclusion. Seasons will receive exposure in signage, electronic and broadcast media, video boards, ticket promotion, and hospitality benefits throughout this 3 year duration. The PawSox are a Minor League baseball team out of Pawtucket, Rhode Island and an affiliate of the Boston Red Sox. Their home ballpark is known as McCoy Stadium, named in honor of Thomas P. McCoy with a seating capacity of 10,031. Above: PawSox Logo This sponsorship delivers quality branding opportunities and exposure for Seasons Corner Market, a new england C-Store favorite throughout Massachusetts and Rhode Island. 92% of PawSox fans have purchased from a convenience store in the past week with 71% being more likely to have made a purchase at Seasons particularly. Wow! Better yet, 51% of their fans are from Rhode Island and 41.5% are Massachusetts residents, so what better way to reach Seasons’ core customers than through a partnership with the PawSox? That’s pretty powerful for this Shell station convenience store. From scoreboard backlit signage to an exclusive first EVER sponsorship of dugouts, there are tons of prime branding opportunities for Seasons to increase consumer awareness. The dugout branding includes promotion on top of and inside both field dugouts, which are prime areas for television viewing. Seasons as the first ever sponsor of dugouts Another shot of dugout promotion But it doesn’t stop there. Seasons is doing a heck of alot more sponsoring...
Chow Fun Food Group Digital Campaign

Chow Fun Food Group Digital Campaign

We successfully ran several digital marketing campaigns for XO Cafe and Ten Prime, a restaurant that is part of the Chow Fun Food Group, a family of Rhode Island’s best restaurants.   In the beginning of December, we were tasked with creating a series of digital campaigns to drive customers to the Chow Fun Food Group restaurants, with an emphasis on XO Cafe and Ten Prime. We designed graphically appealing sliders promoting their gift cards, accepted at any of their family of restaurants, private parties, New Year’s Eve reservations, and 20 year anniversary reservations with exclusive 1997 menu prices.   The private party campaign did not perform as well as anticipated, so we shifted the budget over to optimize gift card promotion. We shifted dollars according to best performance and optimized the budget to deliver the most effective KPI. Results revealed over 72 reservations booked with 210 covers. In a year over year analysis, there was an increase in 9 overall reservations with 27 more covers, resulting in a ratio of 3 covers to 1 reservation. Total reach exceeded 65,000 people with 166,000+ impressions. We ran two different creatives for the “dine like it’s 1997” campaign, one being static and the other a video slider ad. Both ad sets were successful in delivery, but the video slideshow outperformed with higher link clicks and a lower cost per link click, delivering slightly better results than the static ad. Above is our ad design for their “Dine Like It’s 1997” 20 Year Anniversary promotion. This was a unique way to drive customers to the restaurant with exclusive prices and gourmet dinners....
Social Media Success for L&S

Social Media Success for L&S

DDL Advertising began working with L&S Automotive Repair located in East Greenwich at the beginning of 2017. We were tasked to take over their social media management, social media buying, and graphic design and have since rendered significant growth from many aspects.  Their Facebook page has a tremendous increase in likes and overall reach and engagement. We ran ads on both desktop and mobile devices promoting L&S Automotive to further increase awareness with 98,000 unique reach, 627,000 impressions, a CPM of $6.92, and 3000 clicks.   Although it was a cost effective budget, we believe this success has come from a consistent social media presence with organic and paid ads. We have included a mix of brand, company culture, and current offers in social media posts to further attract and engage customers. The paid ads were strategically targeted geographically and demographically with men and women ranging from ages 18+, 25+, and 65+ throughout a 10 mile radius, select cities, and the U.S.   Here is some of our creative including a commercial that was sponsored on Facebook.      Below is some of the photography taken at the shop photoshoot. The owner of this local auto repair company, Lenny Lafleur, shared the success from a sales standpoint. “In a year to year comparison from Quarter 4 of 2016 to 2017, sales have gone up by 20% and September and November were historically record months. We love working with DDL Advertising and feel they have contributed to some of our growth.”   In addition, we conducted a photoshoot at the auto shop to gain more inventory on services offered...
Antonio’s Pizza By The Slice – New Location Promotion

Antonio’s Pizza By The Slice – New Location Promotion

Antonio’s Pizza first opened up in 1991 in Amherst to serve the vast amount of college students in what is known as the five college area. Fast forward 26 years later and the well known pizza shop just opened its eighth location in Newport. DDL Advertising has been working with Antonios for several years and although they have locations nationwide from Rhode Island to Texas, we were ready to tackle the task of spreading the word Antonios Pizza by the Slice opened its third location in Rhode Island.   We chose to include a marketing mix of traditional and new age approaches.  Local town newspapers were an obvious choice. We focused primarily on South County publications that were subscription based. Ads ran in Narragansett Times, Newport This Week, East Bay papers and more.  They also received feature stories as added value in a couple of the publications.     Radio was added using 92 Pro FM. We combined live read endorsements with PM DJ Davey Morris with 30 second produced spots to add reach and frequency. We even invited Davey to Antonios to try the food and experience what the brand was all about.  Check out some of the pics and listen to the live read.       https://1jg7kbl16zz43v4ev2toxyg1-wpengine.netdna-ssl.com/wp-content/uploads/2017/08/ANTONIOSPIAZZA071917.mp3     In addition to the live reads and recorded spots we also integrated a social media and community related promotion. ​Where Davey​ is asks listeners to submit each Friday on FB for a friend they want to help and feed a meal to from Antonio’s Pizza. The winner will receive a $100 gift card to Antonios.    ...