Ken Rocha Collision Gets You Back on the Road

Ken Rocha Collision Gets You Back on the Road

From creative elements and website design to traditional and digital advertising collateral, we worked to provide rebranding services to Ken Rocha Collision to better position them in the auto service industry. Logo Design: First things first: freshen up their outdated logo. We designed several logos for Ken Rocha Collision to choose from ranging from modern styles to more sharp designs. The logo they chose is accurately reflects their values as an auto and collision shop. This modernized logo represents movement and speed with the sleek car image emphasizing their fast repair service. And the final logo is… drum roll please! Here it is! The final logo renditions were designed in inverse colors so they can be applied universally for white or black backgrounds. Slogan: Now that they chose a modernized logo design as a part of their branding, it was time to pick a catchy slogan. After developing a number of clever slogans. Here’s a few we came up with: One call will fix it all We strive for a safe drive Car repair that’s fast and lasts Your #1 repair decision Your go to decision for everything collision They decided to go with “your go-to decision for everything collision.” Once they chose the slogan they liked, we began implementing it into some of their marketing collateral and creative design. Marketing Collateral: Next, we designed their marketing collateral including letterheads and business cards. Letterhead & business card mockups Business card design Website: Once we got all of the creative elements sorted out, we built and designed a fully responsive WordPress website to support their new branding. Plus, we set up a...
DDL Puts a Dent in Brand Redesign

DDL Puts a Dent in Brand Redesign

DDL Advertising recently started working with a very successful international company known as Dent Concepts. Since its conception almost 20 years ago, they have made quite a name for themselves in the Paintless Dent Repair industry. Currently, Dent Concepts is used by all of the nations top insurance companies such as Liberty Mutual, Allstate, Geico and more. Headquartered in Nashville, TN, the successful PDR company originally opened their doors locally right in North Providence, RI. As the company continued to grow so rapidly, some of the brand management and consistency seemed to slip through the cracks as their team was caught up in the day to day responsibilities of fixing tens of thousand of dents all over the world. These dents are primarily a result form destructive and catastrophic weather. So when we received a call from them that they needed some assistance, we were thrilled and ready to tackle some of their challenges. We started with some vital and necessary Basic 101 brand redesign beginning with signage and on site presence with disaster centers. Currently, they have a 40 foot response unit trailer that they set up shop with on site. We helped add some flag and sky poles to really get them to stand out to prospective customers trying to get there. Trailers at disaster centers  Overhead view of trailers at disaster centers        24 flag poles and sky poles   Another immediate objective was to upgrade and redesign all of the Dent Concepts marketing collateral. A lot changed over the last decade they were in business, so a refresh was necessary. Part of the company’s success...
Coalition for Social Justice & Uncle Tony’s Pizza

Coalition for Social Justice & Uncle Tony’s Pizza

We are ending the year on the right foot with the launch of two website redesigns we have been working on diligently for The Coalition for Social Justice and Uncle Tony’s Pizza & Pasta.   The Coalition for Social Justice is a company that stands for social change in low income communities of color that may be excluded from the economic benefits offered in the current system. Their actions are embedded in the principles of unity, multi-issue, and power at the grassroots. They aim to develop leadership and build campaigns that address economic issues that these communities face. Their new website reflected their values and mission to serve the community and acted as a strong middle ground with any and all information sought out by visitors.     Uncle Tony’s Pizza is a pizza restaurant currently located in East Providence, Johnston, and Cranston. With their first location opened in North Providence in 1969, they have since expanded but still continue to offer the same delicious dishes to the community from pizza to pasta. Their previous website was outdated and did not present their food options to their best potential. For restaurants in particular, it is important to include visuals of food offerings to further entice customers’ interest. Customers are visual and prefer to see the food they can enjoy to get a taste of what it is like! The new website redesign allowed for better user functionality including separate pages for each location and an easily accessible way to contact the restaurant.     Both sites were outdated and desperately needed a refresher. We redesigned two all new websites...