A Slam Dunk for Longplex

A Slam Dunk for Longplex

Earlier this year, the much anticipated, massive 187,000 square foot facility everyone sees while driving by Route 24, in Tiverton, RI, opened. Right now, the first floor is fully operational with numerous hard courts, turf fields, and in-line/ dek courts, are open for play. As time progresses, there is so much more to come such as a full kitchen and bar, 10,000 square foot gym, conference rooms, indoor running track, arcade, and more. Not to mention, the 35 acres outside will be providing sports fanatics all sorts of physical fun. We have been more than honored to be part of this project since the very beginning when it was only a lightbulb of an idea. We have helped in so many ways and will continue to assist as Longplex grows!  It was over four years ago that we were approached by the owner, who was looking for an agency to help bring his dream into a reality. Our first task was to help find the perfect name for this soon to be massive facility. After several creative names, Longplex Family & Sports Center was chosen. Next, it was time to bring the name to life from designing their logo, a website, and preparing a full marketing plan to spread awareness and build excitement about the opening of this great facility. During the design phase, we stuck with their vision for a royal blue color scheme and incorporated this within their marketing collateral. Royal blue color scheme reflective of their vision We designed a primary mark logo that will be used the most consistently and a secondary mark with their...
Social Media Success for L&S

Social Media Success for L&S

DDL Advertising began working with L&S Automotive Repair located in East Greenwich at the beginning of 2017. We were tasked to take over their social media management, social media buying, and graphic design and have since rendered significant growth from many aspects.  Their Facebook page has a tremendous increase in likes and overall reach and engagement. We ran ads on both desktop and mobile devices promoting L&S Automotive to further increase awareness with 98,000 unique reach, 627,000 impressions, a CPM of $6.92, and 3000 clicks.   Although it was a cost effective budget, we believe this success has come from a consistent social media presence with organic and paid ads. We have included a mix of brand, company culture, and current offers in social media posts to further attract and engage customers. The paid ads were strategically targeted geographically and demographically with men and women ranging from ages 18+, 25+, and 65+ throughout a 10 mile radius, select cities, and the U.S.   Here is some of our creative including a commercial that was sponsored on Facebook.      Below is some of the photography taken at the shop photoshoot. The owner of this local auto repair company, Lenny Lafleur, shared the success from a sales standpoint. “In a year to year comparison from Quarter 4 of 2016 to 2017, sales have gone up by 20% and September and November were historically record months. We love working with DDL Advertising and feel they have contributed to some of our growth.”   In addition, we conducted a photoshoot at the auto shop to gain more inventory on services offered...
Season’s Kick for Kids

Season’s Kick for Kids

Seasons Corner Market is an up and rising gas convenience store chain located at Shell stations throughout New England. They have negotiated plans to open a total of 40 stores by the end of 2018 and pride themselves on cleanliness and a positive shopping experience.   DDL Advertising helped partner Seasons Corner Market with Stephen Gostkowski’s Kick for Kids Challenge fundraiser that benefits children and families at the Hasbro Children’s Hospital. We provided services in strategic media buying and planning, sponsorship involvement, video production, and linking Season’s with community involvement. Gotkowski established this fundraiser in 2012 and has since raised $145,000+ for children at Hasbro.   Since cause marketing is highly beneficial in gaining credibility and loyalty in the marketplace, it was sensible to establish this community branding campaign to leverage Season’s community involvement and cause marketing contributions. In 2018, Seasons will host a two hour event at one of their locations to promote the partnership cause with the community, families, and friends with a special appearance from Gostkowski himself. We combined promotional announcements with a bank of their own brand messaging spots on WPRO-FM, WWKX, and WWLI. The campaign will run October through February of 2018 with traditional advertising methods totaling 120 spots per month. Airing on these local radio stations provided a total reach of 650,000+ each week. During the Patriots In-Season and Pre-Season games, WPRO-AM aired a :30 radio spot. In addition, logo and digital click through was measured through social media contacts and sponsorship materials.   Gotkowski’s contributions gave Seasons a competitive advantage with a new promotional video and incentives. His video aired on gas...