Social Media Success for L&S

Social Media Success for L&S

DDL Advertising began working with L&S Automotive Repair located in East Greenwich at the beginning of 2017. We were tasked to take over their social media management, social media buying, and graphic design and have since rendered significant growth from many aspects.  Their Facebook page has a tremendous increase in likes and overall reach and engagement. We ran ads on both desktop and mobile devices promoting L&S Automotive to further increase awareness with 98,000 unique reach, 627,000 impressions, a CPM of $6.92, and 3000 clicks.   Although it was a cost effective budget, we believe this success has come from a consistent social media presence with organic and paid ads. We have included a mix of brand, company culture, and current offers in social media posts to further attract and engage customers. The paid ads were strategically targeted geographically and demographically with men and women ranging from ages 18+, 25+, and 65+ throughout a 10 mile radius, select cities, and the U.S.   Here is some of our creative including a commercial that was sponsored on Facebook.      Below is some of the photography taken at the shop photoshoot. The owner of this local auto repair company, Lenny Lafleur, shared the success from a sales standpoint. “In a year to year comparison from Quarter 4 of 2016 to 2017, sales have gone up by 20% and September and November were historically record months. We love working with DDL Advertising and feel they have contributed to some of our growth.”   In addition, we conducted a photoshoot at the auto shop to gain more inventory on services offered...
Season’s Kick for Kids

Season’s Kick for Kids

Seasons Corner Market is an up and rising gas convenience store chain located at Shell stations throughout New England. They have negotiated plans to open a total of 40 stores by the end of 2018 and pride themselves on cleanliness and a positive shopping experience.   DDL Advertising helped partner Seasons Corner Market with Stephen Gostkowski’s Kick for Kids Challenge fundraiser that benefits children and families at the Hasbro Children’s Hospital. We provided services in strategic media buying and planning, sponsorship involvement, video production, and linking Season’s with community involvement. Gotkowski established this fundraiser in 2012 and has since raised $145,000+ for children at Hasbro.   Since cause marketing is highly beneficial in gaining credibility and loyalty in the marketplace, it was sensible to establish this community branding campaign to leverage Season’s community involvement and cause marketing contributions. In 2018, Seasons will host a two hour event at one of their locations to promote the partnership cause with the community, families, and friends with a special appearance from Gostkowski himself. We combined promotional announcements with a bank of their own brand messaging spots on WPRO-FM, WWKX, and WWLI. The campaign will run October through February of 2018 with traditional advertising methods totaling 120 spots per month. Airing on these local radio stations provided a total reach of 650,000+ each week. During the Patriots In-Season and Pre-Season games, WPRO-AM aired a :30 radio spot. In addition, logo and digital click through was measured through social media contacts and sponsorship materials.   Gotkowski’s contributions gave Seasons a competitive advantage with a new promotional video and incentives. His video aired on gas...