Anniversaries are a huge milestone that deserve to be celebrated, no matter the length. For our good friends and long standing client, Paul Masse Dealership, they celebrated their 30th year anniversary in June 2021. Paul Masse has been a staple dealership in their communities since 1991. Customers and community members alike have praised Paul Masse for their quality of work, their contributions to local organizations, and welcoming customers into their family.
DDL has been working with Paul Masse for more than six years and we have formed a great relationship with them over the course of our partnership. We were really happy to be a part of promoting and preparing for their big 30th anniversary celebration. There were many steps taken in this process from logo creation, media buys, social media promotions, print collateral and more.
This milestone was a time for the Paul Masse team to be proud of their success and history. It also proved to be a time to use this messaging as a marketing tool to advertise their brand and special offers far beyond the anniversary month.
Design
We kicked off this project with a new logo design for the 30th anniversary unveiling. This logo was to be used during the months leading up to June on all traditional media placements, paid media buys, social media, print collateral, etc. The Paul Masse team wanted to stay close to their current logo, but highlight their 30th anniversary.
The design process started with conceptualizing ideas for their team to look over. We presented them with 8 new designs in the initial creation phase. DDL kept all of the Paul Masse colors in the new logo to stick to their brand standards.