DDL was contracted by FirstWorks to assist with marketing and communications for the 2019 PVDFest. We assisted with design, writing press releases, and developing and executing their complete social media strategy. This exciting 4-day annual art festival is held in downtown Providence, Rhode Island during June and brings thousands of attendees to the Creative Capital. Often considered the biggest party in Providence, PVDFest is filled with musicians, artists, curators, and delicious eats from all over the world. We were very excited to work on such a fun project and let our creativity soar.
Spreading the Buzz with Social Media:
First, we conducted some research to determine PVDFest’s past social media tactics and strategy to get an idea of their voice. From there, we developed a social media strategy that would build awareness, engagement, and excitement around the 5th annual festival.
We launched social media campaigns to generate engagement and brand awareness. The ad promoted their first “Acts of Kindness” initiative, set forth by Mayor Elorza, and encouraged attendees to participate in spreading kindness throughout the city of Providence.