PVDFest… you are a DREAM!
DDL had the pleasure of working with the City of Providence, again, on this insanely amazing annual festival. Our team spent the last six months pouring their hearts and souls into this project and the end result was AMAZING.
What is PVDFest?
PVDFest is Providence’s biggest and favorite festival. Since 2015 PVDFest has been bringing a weekend of art, music, food and fun to the Creative Capital. DDL has been lucky enough to partner with this festival for the last 4 years. Despite having a two-year hiatus from the last one due to the pandemic – the festival came back in 2022 with a vengeance.
What did DDL do for the festival?
DDL’s creative team was hard at work for this city wide festival. Starting in January, our team has been working tirelessly in collaboration with the City of Providence teams. We were tasked with:
- Complete social media management
- Content creation
- Graphic design
- OOH
- Digital
- Social
- Digital and Paid Media
- Event coverage
Event Coverage
Our team went to the kick-off press conference announcing the dates for PVDFest 2022. This event was held at The Graduate Hotel in Providence with the Mayor.
During the festival, our team was on the ground covering live news taping, capturing content, and enjoying themselves.
Social
Social Socially, DDL rocked the house with their management, content creation, ideas and more. Some ideas we implemented for this festival:
- Reels
- Highlights
- IG feed grid layout
- Naming the festival days
- Notes of New Orleans
- Sounds of Salsa
- Sonically Supernatural
Take a look at what we produced for PVDFest. For More, visit @pvd.fest!
Design
DDL pumped out a ton of fresh designs for this festival. While the branding of the festival was created by the City’s team, DDL used it across all mediums in various different ways. Check out some of our designs for all platforms.
Digital and Paid Media
Our team was in charge of placing and running a number of digital ads for PVDFest 2022. These ads were run on:
- Facebook/Instagram
- Banner ads
- TXTTkr ads
- Programmatic displays
Here are some of the designs we created:
The Results
Here are the results we received from the campaigns.
PVDFest weekend was one we’ll never forget. We’re so happy to have been a part of another phenomenal event. Thank you City of Providence for partnering with us. We can’t wait for what’s to come!
