Public relations is one of the most important aspects in a business’ marketing plan. However, it is often overlooked by many. Our client, FirstWorks, enlisted our help in executing a PR plan for their six-part concert series this summer to maximize their reach and attendance. Aside from utilizing the power of PR, we were also tasked with gaining earned media to heighten awareness of these events.

The six part concert series was hosted in the Roger Williams Park in Providence, RI from June to late September. It featured local artists, larger scale performances, educational workshops, artists interviews and more. FirstWorks wanted to push these events as a way to bring the community together and experience the arts live. It was important to spread the word and increase attendance, as their major two-day festival, PVDFest, was cancelled for the second year in a row. 

Earned Media

The forms of earned media we secured for FirstWorks ranged from digital media to traditional media. 

For traditional media, we provided the information of the concerts, as well as images and b-roll. In some instances, we even had members of the FirstWorks team shed insight during interviews. These efforts earned coverage in:

Below you will find a few of the online publications we were featured in: 

Hey Rhody Newsletter:

Providence Online

Boston Globe

Providence Monthly

We gained coverage on all the local broadcast stations- WLNE, WJAR and programming they offer. As well as local radio stations. Whether it was on air interviews with radio personalities or PSA’s that ran promoting the show. Below you will find some TV interviews and coverage we earned for FirstWorks:

Eye On RI:

The earned media acquired for Firstworks continues as we help them with their Fall programs.  It takes a lot of time, effort and persistence to get in front of the right contacts and get coverage! Our team knows a lot of people in New England and can get the job done. Don’t miss out on public relations opportunities – we can help give your business/event the exposure it deserves! Let us help you.