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RI Department of Environmental Management

Brand Awareness Campaign

Overview

The Rhode Island Department of Environmental Management partnered with DDL Advertising to strengthen awareness of the RI Seafood brand across the state. The campaign focused on celebrating Rhode Island’s seafood industry while increasing visibility for the people, places, and environments where fresh, local seafood can be found throughout the Ocean State.

DDL Advertising developed a cohesive, multi-channel campaign that brought the RI Seafood brand to life across out-of-home, digital, and paid social platforms. Leveraging RIDEM’s striking photography and combining it with strategic creative execution, our team produced a visually compelling campaign designed to resonate with both local residents and visitors.

Campaign Goals

Raise Awareness

Promote Local Seafood Industry

Drive Engagement

Campaign Tactics

Out-of-Home Advertising

Executed billboard placements and large-format outdoor creative to drive statewide visibility.

Digital & Paid Social Media

Launched targeted digital and social campaigns to extend reach and engagement online.

Creative Asset Development

Collaborated with RIDEM to curate and deploy campaign assets that highlighted Rhode Island’s seafood community.

Integrated Media Strategy

Developed and managed a comprehensive media plan aligned with seasonal goals and audience behavior.

Results

Through a fully integrated media and creative approach, DDL Advertising successfully immersed the Rhode Island market in the RI Seafood campaign. The campaign achieved strong brand lift and increased awareness across both physical and digital environments, reinforcing RI Seafood as a recognizable and trusted brand while celebrating the state’s rich maritime culture.