Americans are changing how they view their media, how can marketers keep up?
In the last ten years, the way our society interacts with media has drastically changed. With the normalization of carrying a tiny flatscreen TV in our pockets, we can watch our favorite shows virtually anywhere. Cell phone service providers now sell more unlimited...
Does the Future of Marketing Lie in DNA Analysis?
The trend of marketers utilizing data about people’s buying habits and lifestyle is nothing new. This is done to tailor advertising to individuals, and make them more likely to purchase. Ever wonder why sometimes the ads that pop up on your facebook feed seem just a...
How Millennials Transform the Workplace
10 thousand baby boomers are retiring each day, thus making more room for millennials. Millennials are transforming the workforce and have created a distinctive, noticeable shift in a business’ operations. Their new and innovative ideas constantly have an impact on...
Productivity Tips for Working at Home
Did you know that there are over 3.7 million employees working from home at least half the time? Since 2005, this number has increased by 115%. Wow! With technology rapidly growing, working from home has become much easier to do. In fact, it has been quite beneficial...
Cheers All Around for PVDFest!
DDL was contracted by FirstWorks to assist with marketing and communications for the 2019 PVDFest. We helped with design, writing press releases, and developing and executing a full social media strategy. This exciting 4 day annual art festival is held in downtown...
6 Exceptional YouTube Influencers
Reading about these top six YouTube influencers may make you want to change your career path… DDL explored the top YouTube influencers who are really making a name for themselves with millions of subscribers who tune in on the daily to hear what they have to...
Candy Corn: The Fruitcake of Halloween?
When you think Halloween, several things come to mind. Besides jack-o-lanterns and costumes, candy is what many associate with the holiday; most iconic of which is candy corn. Only at this time of the year is it widely available and most Halloween decorations...
8 How-To’s for Building a Successful Landing Page
Why Are Landing Pages So Important? In short, a landing page is a web page in which an online user lands. It’s a part of the ‘funnel’- ya know, the path a consumer takes in the buyer’s journey that eventually filters waste and results in leads? Not so fast… a...
Geofencing & How Advertisers Are Getting Even Creepier
It is without doubt that mobile advertising is overpowering traditional desktop. Many businesses are shifting gears toward targeting very specific audiences based on their interests, location, behaviors, and other individual characteristics. Mobile geofencing is one...
