How To Successfully Use Paid Media In 2020
Paid Media is an effective content strategy to help expand your brand reach, increase click rates and generate more traffic. What is Paid Media? Paid Media is a method used by businesses to promote their content through sponsored social media posts, display ads,...
How Video Marketing Can Help Improve Your Business
Need more ways to help advertise your business? Video Marketing is the best tool to reach your audience and to help increase brand awareness. With new tools being created and social media platforms creating video marketing tools, there are so many ways your business...
Not All Campaigns Are Perfect
When creating a campaign for your brand, there are so many factors to consider: Will this campaign receive a positive response? How will my audience react? Does the campaign have a clear objective or storyline? While there are some campaigns that are unforgettable,...
Influencer Marketing – What’s the Hype?
Influencer marketing is becoming the next big thing in the social media industry. Brands are spending millions of dollars on influencers to help promote their product and increase brand awareness. In 2019, the influencer marketing industry was up to $8 billion...
Americans are changing how they view their media, how can marketers keep up?
In the last ten years, the way our society interacts with media has drastically changed. With the normalization of carrying a tiny flatscreen TV in our pockets, we can watch our favorite shows virtually anywhere. Cell phone service providers now sell more unlimited...
Does the Future of Marketing Lie in DNA Analysis?
The trend of marketers utilizing data about people’s buying habits and lifestyle is nothing new. This is done to tailor advertising to individuals, and make them more likely to purchase. Ever wonder why sometimes the ads that pop up on your facebook feed seem just a...
How Millennials Transform the Workplace
10 thousand baby boomers are retiring each day, thus making more room for millennials. Millennials are transforming the workforce and have created a distinctive, noticeable shift in a business’ operations. Their new and innovative ideas constantly have an impact on...
Productivity Tips for Working at Home
Did you know that there are over 3.7 million employees working from home at least half the time? Since 2005, this number has increased by 115%. Wow! With technology rapidly growing, working from home has become much easier to do. In fact, it has been quite beneficial...
Cheers All Around for PVDFest!
DDL was contracted by FirstWorks to assist with marketing and communications for the 2019 PVDFest. We helped with design, writing press releases, and developing and executing a full social media strategy. This exciting 4 day annual art festival is held in downtown...
