When creating a campaign for your brand, there are so many factors to consider: Will this campaign receive a positive response? How will my audience...
The Growth of Social Media & Why It’s Here to Stay!
Social media marketing is not just a fad, it continues to grow and help business succeed by being cost effective, cutting back on time needed...
The Best Things in Life are Free: The What, Why, and How of Word of Mouth Marketing
What is Word of Mouth Marketing? Each year, organizations waste millions of dollars using traditional marketing on millennials. Instead, companies should focus on word of...
Color Branding & How It Influences Your Purchase
It is no surprise that color is highly impactful on people in their everyday lives and as consumers in the market. To state the obvious,...
7 Benefits of Artificial Intelligence (AI)
The hype around the artificial intelligence industry is comparable to the uproar when the first computers launched in the 80s. With such innovation comes societal...
How to Guide: Effectively Connecting with College Students
Categorizing college students as Millennials has become an almost buzz word to describe this demographic. The age range for Millennials is still contested. However, it...