Artificial Intelligence in MarketingAdvancements in Artificial Intelligence (AI) and the new ways it can be used have been all the buzz! Hearing about deep fakes,...
The Growth of OTT, CTV & Linear TV – A Media Buyers Guide
OTT (Over-the-Top) Here at DDL Advertising, we specialize in buying all forms of media depending on our client’s needs. DDL Advertising recently took part in...
Covid-19 – It’s Affects on the Advertising and Marketing Industry
The Coronavirus is in the middle of its second wave and the numbers in cases are increasing day by day. Around the world, countries are...
Geofencing vs. Polygonning – A Beginners Guide
With millions of people on mobile devices, what if there was a way to target people in a certain location at a specific time? Not...
What is Advertising Tone and Why it’s Important
https://www.youtube.com/watch?v=j9x15lR9VIg In April of 2017 Pepsi released a primetime commercial featuring Kendall Jenner walking through a mob of protestors clashing with police. She parts the...
Tips To A Successful Marketing Campaign
When creating a campaign for your brand, there are so many factors to consider: Will this campaign receive a positive response? How will my audience...