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Bow Wow Labs

National Brand Growth & Product Launch Support

Overview

DDL Advertising partnered with Bow Wow Labs, a Fortune 500 pet care company, to support national brand growth across packaging, merchandising, digital marketing, and customer engagement. Our collaboration focused on elevating the brand’s shelf presence, strengthening emotional connection with pet owners, and supporting the launch of innovative new products.

A major component of the engagement included redesigning packaging and merchandising to stand out on Target shelves nationwide. The updated designs balanced fun and safety, ensuring the products felt approachable, trustworthy, and instantly recognizable to pet lovers. To deepen customer loyalty, DDL Advertising supported the integration of a loyalty program designed to reward repeat customers and foster a strong sense of brand community.

Campaign Goals

Increase National Retail Visibility

Support New Product Launches

Strengthen Customer Loyalty

Campaign Tactics

Packaging & Merchandising Design

Redesigned product packaging and in-store merchandising to elevate shelf impact at Target locations nationwide.

Product Launch Support

Developed creative and messaging to introduce new products and highlight Bow Wow Labs’ innovative pet solutions.

Digital & CTV Advertising

Executed national campaigns across connected TV and digital channels to drive awareness and engagement.

Email & Social Media Marketing

Created personalized email campaigns and social media content to build brand warmth, engagement, and ongoing connection.

Photo & Video Production

Produced photography and video assets to support campaigns, product launches, and digital storytelling.

Results

Through a multi-channel, creatively driven approach, DDL Advertising helped Bow Wow Labs strengthen its national presence, enhance retail visibility, and build lasting relationships with pet owners. Ongoing collaboration has supported successful product launches, consistent brand storytelling, and a highly positive client partnership.