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CharterCare Health Of Rhode Island

Integrated Media Launch & Website Development

Overview

DDL Advertising partnered with CharterCARE to support the Phase 1 launch of their new brand identity, transitioning from CharterCARE Medical Partners to CharterCARE Health of Rhode Island. The campaign focused on reinforcing the new name, strengthening brand recognition, and establishing a cohesive digital presence. DDL developed a dedicated microsite alongside a full-scale, integrated media strategy spanning connected TV, streaming audio, programmatic display, online video, search, and paid social. Building on this foundation, the partnership continues to evolve through the development of a new website and ongoing media campaigns designed to further expand reach and engagement.

Campaign Goals

Brand Awareness

Drive Engagement

Increase Traffic

Campaign Tactics

Microsite development and landing experience

Designed and developed a dedicated microsite to introduce the new brand, centralize messaging, and drive user engagement through a streamlined landing experience.

Integrated digital media including CTV, streaming audio, and online video

Executed a cross-channel media strategy leveraging high-impact video and audio placements to build awareness and reinforce the new brand identity at scale.

Performance media including programmatic display, Google Ads, and paid social (Meta)

Activated targeted performance campaigns to drive qualified traffic, increase engagement, and support measurable conversions across key digital platforms.

Results

The Phase 1 media launch successfully established awareness for CharterCARE Health of Rhode Island, delivering strong reach across digital and streaming channels. High-impact video placements across CTV and OLV generated strong completion rates, reinforcing brand messaging and recall. Integrated programmatic and paid social campaigns drove sustained engagement and efficient traffic to the microsite, supporting early audience education around the new brand. Continued collaboration includes the development of a fully redesigned website and additional integrated media campaigns, ensuring long-term brand growth and sustained visibility across Rhode Island.