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Greenwood Credit Union

Integrated Media & Social Strategy

Overview

DDL Advertising partners with Greenwood Credit Union to deliver integrated digital and traditional marketing campaigns that drive awareness, engagement, and product growth. Our work spans media strategy, organic social management, and creative development, ensuring a cohesive and consistent brand presence across all channels.

Campaign Goals

Brand Awareness

Drive Engagement

Drive Applications

Campaign Tactics

Integrated digital and traditional media campaigns

Planned and executed full-funnel campaigns across digital and traditional channels to maximize reach, reinforce messaging, and drive product interest.

Organic social media management

Managed day-to-day social content and community engagement to build brand affinity, maintain consistency, and support campaign initiatives.

Landing page and cross-channel creative development

Developed cohesive creative assets and optimized landing experiences to ensure consistent messaging and improve user engagement across all touchpoints.

Results

DDL’s integrated approach has strengthened Greenwood Credit Union’s visibility and engagement across key audiences, delivering consistent performance across both digital and traditional channels.

Seasonal campaigns like New Year successfully captured timely financial intent, generating over 660,000 impressions and strong engagement across programmatic and paid social, reinforcing Greenwood as a trusted partner in financial planning.

For core product campaigns such as home equity, DDL executed a full-funnel strategy that combined high-intent search with targeted video and display. Video placements achieved completion rates near 99%, while behavioral targeting drove engagement rates well above industry benchmarks, demonstrating strong resonance with qualified homeowners.

Through ongoing media, social, and creative support, DDL continues to build momentum for Greenwood Credit Union, creating a unified brand experience that drives sustained visibility and deeper audience engagement.