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PVDFest

20th Anniversary Rebrand & Marketing | Campaign Launch: 2025

Overview

DDL Advertising has proudly partnered with PVDFest since 2019, supporting the branding and visual storytelling of Providence’s most iconic arts and music festival. In 2024, PVDFest entered a major new chapter with a rebrand and repositioning to celebrate its 20th anniversary, alongside a move to a new location within the city. Our role has been to help evolve the festival’s visual identity while preserving the energy, creativity, and community spirit that attendees know and love.

Working collaboratively with the PVDFest team, DDL Advertising developed visually compelling assets designed to activate the city and build excitement leading up to and throughout the festival. From large-scale outdoor signage and stage banners to bus wraps and a cohesive social media presence, each touchpoint was designed to reflect PVDFest’s vibrant celebration of music, art, and culture.

Campaign Goals

Support Festival Rebrand

Increase Citywide Awareness

Enhance Attendee Experience

Campaign Tactics

Social Media Activation

Coordinated organic and paid content featuring graphics, videos, and more.

Print and Digital Collatoral

Direct mail pieces triggered by landing page visits.

Video Work

Produced new spots highlighting the new app and its benefits.

Social Media Creative

Developed cohesive social media visuals that captured the energy of the festival and supported real-time engagement.

Results

Through consistent collaboration and thoughtful design execution, DDL Advertising has helped PVDFest grow into a visually immersive experience that resonates with both new and returning audiences. The 20th anniversary rebrand and expanded city presence further reinforced PVDFest as a cornerstone of Providence’s cultural identity, delivering a festival experience that feels fresh, celebratory, and unmistakably local.