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Rhode Island College

Campaign Name: Hope | Campaign Launch: 2023 / 2025

Overview

​DDL Advertising partnered with Rhode Island College (RIC) to promote the Hope Scholarship, a pilot program aimed at providing tuition-free education for eligible students during their junior and senior years. This initiative seeks to alleviate financial barriers and increase college accessibility for Rhode Island residents. ​The Hope Scholarship was introduced to support Rhode Island residents by covering tuition and mandatory fees for their junior and senior years at RIC. The scholarship aims to encourage higher education enrollment and completion by reducing financial obstacles.

Campaign Goals

Raise Awareness

Drive Enrollment

Support Retention

Campaign Tactics

Digital Advertising

Utilized social media platforms and search engines to promote the scholarship.​

Content Marketing

Developed blog posts, testimonials, and informational videos to highlight success stories.​

Email Campaigns

Sent targeted emails to prospective and current students detailing scholarship information.​

Community Outreach

Partnered with high schools and community centers to present scholarship opportunities.​

Results

The Hope Scholarship program drove a 15.6% overall increase in applications, with in-state, Hope-eligible applications surging nearly 47%. Undergraduate enrollment reached 4,786 students in Fall 2023, and 243 juniors and seniors benefited from the scholarship, saving a total of $2.15 million in tuition and fees during the 2023–2024 academic year.