Influencer marketing is all the craze right now. You see it everywhere, with lots of brands. So how does it all work so successfully?
As a business, agency, or social media manager, using an influencer to promote products or services is a quick way to advertise to larger audiences. But just because you hire an influencer, it doesn’t mean that you’ve utilized this opportunity to its full potential.
If you’re just paying an influencer to promote your brand without building a long-lasting relationship with them, you’re doing yourself a disservice. Influencer marketing is a great networking tool! The relationships formed through brand partnerships can create endless opportunities for both parties.
You have to foster this relationship.
When you build a working relationship with an influencer, you open up opportunities to work together on future projects as a team. When you hire an influencer to promote one of your client’s brands, talk to them and brainstorm how you can maximize their efforts for other clients, as well as the current client they are contracted for.
Rather than viewing an influencer as a quick way to get eyes on a brand, the process should be treated just like any other B2B or coworker partnership. While it is still business, influencer marketing is personal, therefore, fostering those relationships a little more will go a long way in this industry.
Here are some tips to keep in mind when working with influencers
Stay in touch, even when you don’t have to.
Brainstorm how they can work with you for other projects.
Be friendly. It’s not all about business. Influencer relationships can evolve into friendships.
Pass it to them. This gives the influencer freedom to help execute ideas that they have for your client’s brand.
Give them creative freedom, allowing the influencer to do their thing.
Maximize the partnership. Don’t make influencer marketing stuffy. It’s far from it. See how else you guys can help each other out.