“Tell me about yourself” is often one of the most dreaded subject matters for people to write about. This is no different for a business, organization, or commercial entity. It can feel daunting to capture the essence of a brand, especially with all of the emotion, experiences, and nuances found in the day to day operations.
DDL is your ally. Knowing what to say, when to say it, and how to say it, is where we excel. Sometimes you need an external pair of eyes to take an objective look at a situation. Often times the written word will be your only voice, so it’s important to strike the right messaging and tone.
PR writing is not reserved for crisis management, in fact that is a small component of what we do. Our services in PR and copywriting articulate your brand in a manner that is accurate, engaging, and memorable. At times this calls for humor and whimsy in marketing promotions, other times it requires empathy, such as in the aftermath of a natural disaster. What is important is the need to be authentic, sincere, and consistent.