Traditional media
One of our specialties is media buying – and with this campaign, we put our expertise to the test! We had our advertisement running across 5 local TV channels and 5 local radio stations. The TV stations had our commercials running, while the radio stations had voiceovers. The commercials had primetime spots, as well as dayparts and regular flights.
To accompany our native ads, we also had Spanish ads running. Spanish is the second largest language spoken in Rhode Island, so the lottery and our team wanted to make sure we hit every target demographic.