The Process
Before every shoot began, DDL and Ian would meet for a brainstorming session. This included discussing key objectives that needed to be met, ideas for content creation, stories to tell and plan of attack.
DDL was in charge of managing Ian and being the main point of contact for him to schedule shoots, discuss logistics and more.
The partnership was used to leverage different fan bases and audiences with a wider reach. Seasons wanted to target the younger demographic that uses their stores – ages 16-30. Ian posted the videos to his TikTok and Instagram pages, while Seasons posted them to their Instagram and Facebook pages.
Aside from social media content, Seasons also used Ian to help with gas pump videos (you may have seen him on the pump while getting gas!)
DDL Advertising also implemented a special link for Ian to promote on his pages. This was a way for our team to track clicks, impressions and provide some sort of “ROI” for this campaign.