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Paul Masse Automotive Group

Long-Term Media Strategy & Dealership Marketing

Overview

DDL Advertising has proudly partnered with the Paul Masse Automotive Group for over a decade, supporting marketing and advertising efforts across their three Rhode Island dealership locations. As a family-owned business, Paul Masse brings a strong sense of community and pride to everything they do—values that align closely with DDL Advertising’s approach to long-term client partnerships.

Throughout our collaboration, DDL Advertising has overseen comprehensive advertising strategies designed to maximize visibility, drive showroom traffic, and reinforce Paul Masse as a trusted automotive leader across Rhode Island and New England. A notable milestone in the partnership included leading the promotion of Paul Masse’s 30th anniversary, ensuring the celebration remained visible and impactful throughout the year.

Campaign Goals

Raise Awareness

Drive Vehicle Sales & Foot Traffic

Strengthen Market Leadership

Campaign Tactics

Strategic Media Buying

Planned and executed media placements across all major channels, including premium programming such as the Super Bowl and the Olympics.

Community & Sponsorship Strategy

Identified and supported community events and sponsorship opportunities aligned with the Paul Masse brand.

Creative & Design Support

Managed internal and external design needs across paid and organic channels.

Integrated Advertising Execution

Delivered cohesive campaigns spanning television, digital, paid social, and traditional media.

Results

Through a decade-long partnership rooted in trust and performance, DDL Advertising has helped Paul Masse Automotive Group maintain a strong, consistent presence in a highly competitive market. Strategic media placements, community engagement, and ongoing creative support have reinforced Paul Masse’s reputation as an industry leader while supporting sustained growth and long-term brand equity.