Seasons Corner Market
Campaign Name: Guest Rewards | Campaign Launch: 2025
Overview
DDL Advertising partnered with Seasons Corner Market to launch their new Guest Rewards app, creating a seamless loyalty experience designed to reward customers in meaningful ways. The collaboration focused on delivering both excitement and value from the very first interaction. New members are welcomed with 50¢ off per gallon just for signing up, followed by 25¢ off per gallon on their birthday and the anniversary of joining. The program also offers everyday savings—guests earn 5¢ off per gallon with every $25 spent in-store, which can be stacked with Fuel Rewards® for even greater value. Beyond discounts, the app unlocks exclusive, members-only offers, clubs, and sweepstakes, keeping engagement fresh year-round. By blending user-friendly technology with compelling rewards, DDL Advertising and Seasons Corner Market successfully turned a loyalty program into an engaging customer experience that drives repeat visits and builds brand connection.
Campaign Goals
Raise Awareness
Acquire App Downloads
Guest Rewards Signups
Campaign Tactics
Coordinated organic and paid content featuring graphics, videos, and more.
Direct mail pieces triggered by landing page visits.
Produced new spots highlighting the new app and its benefits.
The campaign has recently launched and we are already seeing positive results including more than 10,000 app downloads in the first few months
Results
The campaign has recently launched, and we are already seeing positive results, including more than 10,000 app downloads in the first few months!