Search Engine Optimization
Overview
What is it?
Search engine optimization:
Search Engine Optimization, or SEO, is the process of improving a website’s visibility and ranking on search engine results pages (SERPs) in order to drive organic (non-paid) traffic to the site.
This involves optimizing various elements of the website and it’s online presence, including content, structure, and HTML code, as well as it’s references across the web, to make it more attractive to search engines like Google, Bing, and Yahoo.
SEO can be deep, confusing, and always changing, not unlike most of the digital marketing world. But that doesn’t mean we can’t conquer the challenge and get it done.
SEO is usually broken up into three or four categories:
On-Page
Optimizing individual pages of the website for target keywords, including optimizing meta titles, descriptions, headings, and content.
Off-Page
Building backlinks from other reputable websites to improve the site's authority and credibility in the eyes of search engines.
Technical
Ensuring that the website is technically sound and accessible to search engine crawlers, including improving site speed, fixing broken links, and optimizing URL structure.
Local
Optimizing the website for local searches, including creating and optimizing Google My Business listings, local citations, and reviews.
The main goal of your SEO efforts should be to adhere to Google’s SEO acronym:
E
Experience
E
Expertise
A
Authoritativeness
T
Trustworthiness
Contact Us
Ready to Optimize? Link Build? Be Visible?
Our Approach
DDL's SEO Process
1. Site Audit
Audit the current climate of your website's authority score, site heath, rankings, backlink profile, etc.
2. Competitive Analysis
Reviewing topically & locally (if applicable) relevant competitors sites and measure them up to yours.
3. Discovery & Planning
Use the data we found from the audit & competitive analysis to discover opportunities & start building a plan.
4. Technical Improvements
Improve site health in the backend - error fixes, crawlability, structured data, load time, etc.
5. On-page Optimization
Choose primary targets for your domain & pages. Optimize pages using our topical relevance model.
6. Off-Page Cleanup
Attempt to remove any backlinks that could be negatively affecting your backlink profile.
7. Page Backlinking
Begin multi-strategy backlinking efforts in hopes to build domain authority.
8. Maintenance & More
This is just the beginning. SEO needs constant maintenance & more work needs to be done...
Our Work
Check out Our Portfolio