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RI Department of Education

Campaign Name: Americorps | Campaign Launch: 2023 / 2025

Overview

The Rhode Island Department of Education (RIDE) partnered with DDL Advertising to support RIDE AmeriCorps, an initiative focused on strengthening Rhode Island communities through volunteer service. With the need to increase awareness and drive recruitment of new members, RIDE sought a strategic campaign to highlight the value of AmeriCorps service while connecting with Rhode Islanders eager to make a difference.
DDL Advertising developed and executed a digital-first strategy to boost program visibility, engage key audiences, and emphasize the personal and community-wide benefits of AmeriCorps service.

Campaign Goals

Raise Awareness

Increase Memberships

Strengthen the Community

Campaign Tactics

Social Media Activation

Developed and launched organic and paid content campaigns featuring graphics, videos, and testimonials across social media platforms to engage and recruit potential volunteers.

Targeted Digital Advertising

Produced and ran paid ads highlighting program benefits, application information, and stories from current and past AmeriCorps members.

Video Storytelling

Created video content showcasing real AmeriCorps members sharing how their service made an impact in Rhode Island communities and in their own lives.

Localized Messaging

Tailored creative to reflect Rhode Island’s communities, emphasizing pride in local service and the positive outcomes of participation.

Multi-Lingual Creative

All creative was produced and utilized in both English and Spanish to reach broader audiences across the state.

Results

The RIDE AmeriCorps digital campaign made a strong statewide impact—driving awareness, engagement, and action. With over 1.5 million impressions, exceptional Meta performance (7.88% CTR, $0.02 CPC), and 1.27% CTR on Mobile, the campaign generated 70 completed responses and 200+ “Contact Us” clicks, effectively boosting participation and visibility across Rhode Island.