Every year we are becoming increasingly dependent on the internet and are morphing into an online world. 2020 has only exacerbated this trend with the emergence of Coronavirus and social distancing polices. We have been presented with a unique set of challenges, as the traditional methods that have been relied upon for years are no longer viable, or standard. Reductions in operating hours, smaller workforces, and a shift in consumer behavior has nearly every industry making adjustments to reach their target audiences through new channels.
At DDL, we have experienced a surge in demand for email marketing services. Our clients are eager to engage with the nearly 85% of Americans who are active on the internet. Lack of readership is not the hurdle with email marketing: standing out from the crowded competition is. With the right strategy and proper execution, email campaigns can be an effective way of staying relevant and in the top of mind of target consumers.
What is the anatomy of a well constructed email blast? In short, it is a matter of following basic design principles. Use appropriate sizing and formatting, keep the messaging concise, emphasize one or two elements, and let the call-to-actions do the heavy lifting. Beyond that, design should always be consistent with brand standards and be immediately recognizable.
Below are a number of examples of emails we built for our clients that achieved noteworthy success. We took blank canvases consisting only of text and transformed these messages into beautiful emails that are engaging, eye-catching, and on brand.