FirstWorks

DDL Advertising led a comprehensive and engaging campaign for the FirstWorks Summer Beats series, bringing together strategic digital advertising, real-time content capture, and post-event video production to maximize audience reach and event visibility. Our team was on-site at multiple events, capturing key moments through a mix of photography and videography to ensure a collection of vibrant, authentic content that would resonate with audiences across platforms. Using this footage, we crafted targeted social media posts, stories, and a final wrap-up video that extended the reach of the series and maintained engagement long after the events concluded.

To maximize the campaign’s impact, we implemented precise audience segmentation and targeted ads in both English and Spanish, using a combination of prospecting and retargeting to drive traffic to the FirstWorks landing page. This approach allowed us to connect with diverse audiences effectively, creating meaningful engagement with the series. The FirstWorks Summer Beats campaign demonstrates DDL Advertising’s expertise in crafting full-service digital marketing solutions, seamlessly blending strategy, on-site execution, and high-quality content production to drive lasting engagement and elevate brand presence across digital channels.