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Longplex Family & Sports Center

Brand Creation, Growth & Ongoing Marketing Partnership

Overview

DDL Advertising has partnered with Longplex Family & Sports Center since its inception in 2016, playing a foundational role in building the brand from the ground up. Our collaboration began with naming the company, followed by the creation of the logo, website, and the complete look and feel of the Longplex brand. As the campus expanded, DDL Advertising also supported the branding and identity development for additional entities within the facility, including Sports Kitchen and LP Fitness.

Over the years, our partnership has evolved into a comprehensive, long-term marketing engagement. DDL Advertising continues to manage and execute creative, strategic, and promotional initiatives designed to grow awareness, drive attendance, and support Longplex’s ongoing expansion as a premier family and sports destination in Rhode Island.

Campaign Goals

Raise Awareness & Attendance

Establish Brand

Support Expansion & Sponsorships

Campaign Tactics

Brand Development & Expansion

Created the Longplex name, logo, website, and brand system, along with branding for on-site businesses.

Advertising & Media Strategy

Executed billboards, digital advertising, paid social campaigns, and targeted media placements.

Social Media Management

Managed Longplex’s social media platforms to build community engagement and promote events, programs, and offerings.

Print, Merch & Direct Mail

Designed merchandise, print collateral, and direct mail pieces to support promotions and outreach.

Video Production & Broadcast Support

Produced video content for local broadcast advertising, event promotion, and investment solicitation.

Sponsorships & PR Support

Assisted with securing outside sponsorships and supporting public relations initiatives.

Results

Through a deeply collaborative and long-standing partnership, DDL Advertising has helped Longplex grow from an idea into a widely recognized, multi-faceted destination serving families, athletes, and the broader community. Ongoing strategic marketing, creative execution, and brand stewardship continue to support Longplex’s growth and success, reinforcing its position as a cornerstone facility in the region and earning strong client praise for the partnership.