RIDE | Americorps

DDL Advertising is proud to partner with the Rhode Island Department of Education (RIDE) on two impactful campaigns for the Serve RI AmeriCorps initiative. Our work aimed to elevate awareness of the program and drive applications, connecting with individuals passionate about making a difference in their communities.

For these campaigns, our team managed every creative element—from initial concept and coordination to shooting, editing, and strategic ad placements. The campaigns reached audiences on digital platforms, including programmatic display, OTT, and YouTube, ensuring visibility where it matters most.

Our approach targeted the core demographic of 17-26-year-olds, tailoring each ad to their behaviors, interests, and preferred content platforms. DDL Advertising remains committed to supporting RIDE’s mission by effectively reaching young adults eager to serve and make an impact.