RIPHI | Faith in Action | Portfolio
Faith in Action
DDL Advertising partnered with Brown University on a six-month campaign aimed at promoting STI testing and prevention among LGBTQIA+ communities in Mississippi. DDL crafted culturally relevant and inclusive content to resonate deeply with these communities, ensuring the campaign’s messages were not only informative but respectful of their unique cultural context. Through strategic targeting and messaging on Google Ads, DDL achieved an impressive conversion rate of up to 10%, significantly surpassing industry benchmarks. This success demonstrates DDL’s commitment to driving impactful and meaningful outcomes through campaigns that prioritize inclusivity and cultural sensitivity.