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Stray Love

Book Marketing, Paid Media & Digital Growth

Overview

DDL Advertising partnered with Stray Love to support the successful marketing and growth of the novel through a strategic blend of paid media, social media management, and web development. Our collaboration focused on driving book sales, building an engaged audience, and creating a cohesive digital presence to support long-term momentum.

At the core of the campaign was a highly targeted Meta advertising strategy. DDL Advertising rigorously tested every component of each ad, including headlines, primary text, visuals, and formats. Through this iterative process, we developed eight fully optimized ads tailored to Stray Love’s audience. Each asset was stress-tested for performance, resulting in click-through rates reaching as high as 20% and driving a 3–4x increase in book sales, with continued growth over time.

Campaign Goals

Increase Book Sales

Grow Audience & Community

Strengthen Digital Presence

Campaign Tactics

Meta Ads Strategy & Optimization

Built and tested multiple ad variations to identify top-performing creative and messaging.

Performance-Driven Media Buying

Optimized campaigns based on engagement and conversion data to maximize results.

Social Media Management

Managed Stray Love’s social platforms to increase awareness, engagement, and follower growth.

Giveaways & Community Activation

Executed multiple giveaway campaigns to boost engagement and build a loyal audience.

Website Design & Development

Developed an optimized website to serve as a central hub for the brand and support conversions.

Results

DDL Advertising’s integrated digital strategy delivered strong, measurable outcomes for Stray Love, including CTRs as high as 20% and a 3–4x increase in novel sales. Continued growth in audience engagement and online visibility has positioned Stray Love for sustained success, reinforcing DDL Advertising’s ability to drive performance across paid media, social, and web platforms.