Our team had the opportunity to test drive a series of 2017 Chevy vehicles at our client’s dealership earlier this month. This exciting experience provided beneficial market research and shed light on new insights that assist in our advertising efforts for Paul Masse. Paul Masse is a Rhode Island family of dealerships with three locations offering General Motors vehicles including Paul Masse Chevrolet in East Providence, Paul Masse Chevrolet in Wakefield, and Paul Masse Buick GMC in South Kingstown. We test drove Chevy vehicles at their East Providence location on Route 44.
We test drove a total of seven vehicles including the Chevy Equinox, Malibu, Cruz, Traverse, Bolt EV, Silverado, and Corvette! All of these Chevy vehicles were equipped with OnStar and 4G LTE Wi-Fi. Of these, our favorite was the slick and shiny Chevy Corvette. This hip Corvette left us all speechless and in dire need of one. With a V8 engine and 650 horsepower, this attention seeking vehicle is nothing short of fast.
In addition to the Corvette, we got to drive the all new 2017 Chevy Bolt EV. This car has no engine and runs solely on an electric battery. Users can conveniently plug their car into the charging station overnight and be ready to drive in the AM. The Bolt’s surround vision includes four cameras to provide drivers with a bird’s eye view of all surroundings. This electric car is meant for the “green” customer who has a passion for preserving our environment.
Our third favorite vehicle was the Chevy Equinox for its large sunroof, of course. This compact SUV was both stylish and technology driven with ten active safety features. The Equinox includes surround vision, heated rear seats, and 39 miles per gallon.
We learned valuable information that will help us further communicate these vehicles’ features to potential buyers through our advertising methods. With the extended knowledge and background of these vehicles, we can develop scriptwriting, recommend media proposals, and provide professional recommendations. It is crucial to understand your client inside and out by conducting market research. With a strong understanding of what a company stands for and prides themselves in, it is more efficient to render services. The market research industry made a global revenue of approximately 44.51 billion in 2016, which further emphasizes its importance. (statistics according to Statista.com)
From pre-owned vehicle inventory to their service department, Paul Masse Chevrolet serves Providence and all surrounding RI towns. We are thrilled to have provided them with advertising and marketing services for three years and counting!