Optimizing your pages for organic search results placement is one step in building a strong online presence. Improving SEO practices is one of the many things we do for our clients here at DDL Advertising. We work to improve search rankings for our clients all with the intention of driving traffic to their websites and in turn, resulting in conversion. But before we get into detail, we first need to understand two important factors in successful SEO: on-page SEO and off-page SEO.
On Page SEO:
On-page SEO… what does that mean anyways? Well, SEO Moz refers to this as the optimization of your own web pages to earn relevant traffic in search engines. As a website owner/ publisher, the control is in your hands. Let’s review a few key elements of on-page SEO to get a clearer picture of proper SEO practices…
Off Page SEO:
Now that we’ve covered on- page SEO, let’s talk about off-page SEO and how this can benefit your SEO practices. This directly correlates with what occurs outside of the website owner’s control but rather shifts to that of readers, visitors, and other publishers. It ties in your overall reputation as a website including trust, links, personal, and social.
Now for the good stuff. Technical SEO. What’s this all about? We’re about to tell you. Technical SEO is often considered the primary support of strong SEO ranking and it is indeed the most important.
Indexing- Ensuring that your site is indexable is key to Google’s ability to crawl. Like we said before, if a site is not indexable, it’s better off not existing.
Speed- Talk about a need for speed. When it comes to your website, speed is a very important factor. Without speed, the bounce rate goes up and the likelihood of users navigating to a different site on the search engine results page. Google offers their own tool to test speed of websites called PageSpeed. Test your pages rather than letting the other guys take the lead.
Structured Data- This helps search engines understand what the content translates to and details of the page in their own language allowing them to showcase an attractive snippet to users.
Site Errors- No one likes an error page. Monitor and fix site errors ASAP. They don’t look good for your business. These range from 404 errors to broken links, duplicate content, and other website errors that lead visitors to well, nothing. To fix 404s, use a 301 redirects. Use a broken link checker to solve any empty or moved pages. As far as duplicate content, don’t plagiarize or repeat content on multiple pages as Google will penalize you for this.
Crawl Errors- Check your sitemaps. If Google is unable to read it, it will not have the ability to crawl your website.
Secure Sites- Security is big. Make sure your site is secure with a Secure Sockets Layer (SSL) Certificate. It proves your site is safe and verifies your site.
Well it looks like we covered it all! From on page SEO to off page and technical SEO, all of these factors attribute to the success of your website and overall user experience. Need help improving your SEO practices? Give DDL Advertising a call and we’ll get you on the right track and place you higher than your local competitors.