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Category: Branding

By Stacey LiakosIn Branding, News and Trends, Trends & Research

Big Moves for Women’s Basketball: 2024 and Beyond

Overview. Caitlin Clark. That’s it. That’s the blog. No, not really, but she is a significant factor in this article. We will talk about the...

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By Stacey LiakosIn Branding, High-Level Strategy, News and Trends, Tips and Tricks

Avoid Color Washing: Ethics in Marketing for Better Brand Credibility

Overview. If you’ve ever scrolled the internet (if you haven’t, you’re a liar, and I don’t trust you), you’ve likely seen some ad with a...

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By Stacey LiakosIn Branding, High-Level Strategy, Tips and Tricks, Trends & Research

Brand Activations: The Ultimate Guide for 2024

Overview. It’s May (hold for a terrible Justin Timberlake joke). The sun is shining, the leaves and flowers are returning, and you may notice more...

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By DDL AdvertisingIn Branding, Content Marketing, Copywriting, High-Level Strategy, Tips and Tricks

Master Your Copywriting: The “What’s In It for Me” Approach

Real Humans crave which of the following?a. Buzzword-heavy copy that doesn’t resonateb. Actual experience in words they can understandc. Who cares? Just use ChatGPT. I...

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By DDL AdvertisingIn Advertising, Branding, High-Level Strategy, Tips and Tricks

Unlocking Local Fame: How Local Programming Can Elevate Your Brand

In a digital world, don't underestimate the power of local broadcasts. Everyone is looking for their 15 minutes of fame, so why not use it...

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By DDL AdvertisingIn Advertising, Branding, Content Marketing, Trends & Research

What Makes a Good Superbowl Ad?

Every year, as Super Bowl Sunday approaches, millions of viewers eagerly await not just the thrilling football showdown but also the highly anticipated Super Bowl...

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