by DDL Advertising | Jan 22, 2018 | Branding, Creative, Design, Presentation Design, Website Design
We are ending the year on the right foot with the launch of two website redesigns we have been working on diligently for The Coalition for Social Justice and Uncle Tony’s Pizza & Pasta. The Coalition for Social Justice is a company that stands for social change in low income communities of color that may be excluded from the economic benefits offered in the current system. Their actions are embedded in the principles of unity, multi-issue, and power at the grassroots. They aim to develop leadership and build campaigns that address economic issues that these communities face. Their new website reflected their values and mission to serve the community and acted as a strong middle ground with any and all information sought out by visitors. Uncle Tony’s Pizza is a pizza restaurant currently located in East Providence, Johnston, and Cranston. With their first location opened in North Providence in 1969, they have since expanded but still continue to offer the same delicious dishes to the community from pizza to pasta. Their previous website was outdated and did not present their food options to their best potential. For restaurants in particular, it is important to include visuals of food offerings to further entice customers’ interest. Customers are visual and prefer to see the food they can enjoy to get a taste of what it is like! The new website redesign allowed for better user functionality including separate pages for each location and an easily accessible way to contact the restaurant. Both sites were outdated and desperately needed a refresher. We redesigned two all new websites...
by DDL Advertising | Jan 3, 2018 | Branding, Creative, Design, Digital Marketing, Social Media, Writing
DDL Advertising began working with L&S Automotive Repair located in East Greenwich at the beginning of 2017. We were tasked to take over their social media management, social media buying, and graphic design and have since rendered significant growth from many aspects. Their Facebook page has a tremendous increase in likes and overall reach and engagement. We ran ads on both desktop and mobile devices promoting L&S Automotive to further increase awareness with 98,000 unique reach, 627,000 impressions, a CPM of $6.92, and 3000 clicks. Although it was a cost effective budget, we believe this success has come from a consistent social media presence with organic and paid ads. We have included a mix of brand, company culture, and current offers in social media posts to further attract and engage customers. The paid ads were strategically targeted geographically and demographically with men and women ranging from ages 18+, 25+, and 65+ throughout a 10 mile radius, select cities, and the U.S. Here is some of our creative including a commercial that was sponsored on Facebook. Below is some of the photography taken at the shop photoshoot. The owner of this local auto repair company, Lenny Lafleur, shared the success from a sales standpoint. “In a year to year comparison from Quarter 4 of 2016 to 2017, sales have gone up by 20% and September and November were historically record months. We love working with DDL Advertising and feel they have contributed to some of our growth.” In addition, we conducted a photoshoot at the auto shop to gain more inventory on services offered...
by DDL Advertising | Nov 30, 2017 | Branding, Cause-Related Marketing, Creative, Design, Media Buying, Writing
Seasons Corner Market is an up and rising gas convenience store chain located at Shell stations throughout New England. They have negotiated plans to open a total of 40 stores by the end of 2018 and pride themselves on cleanliness and a positive shopping experience. DDL Advertising helped partner Seasons Corner Market with Stephen Gostkowski’s Kick for Kids Challenge fundraiser that benefits children and families at the Hasbro Children’s Hospital. We provided services in strategic media buying and planning, sponsorship involvement, video production, and linking Season’s with community involvement. Gotkowski established this fundraiser in 2012 and has since raised $145,000+ for children at Hasbro. Since cause marketing is highly beneficial in gaining credibility and loyalty in the marketplace, it was sensible to establish this community branding campaign to leverage Season’s community involvement and cause marketing contributions. In 2018, Seasons will host a two hour event at one of their locations to promote the partnership cause with the community, families, and friends with a special appearance from Gostkowski himself. We combined promotional announcements with a bank of their own brand messaging spots on WPRO-FM, WWKX, and WWLI. The campaign will run October through February of 2018 with traditional advertising methods totaling 120 spots per month. Airing on these local radio stations provided a total reach of 650,000+ each week. During the Patriots In-Season and Pre-Season games, WPRO-AM aired a :30 radio spot. In addition, logo and digital click through was measured through social media contacts and sponsorship materials. Gotkowski’s contributions gave Seasons a competitive advantage with a new promotional video and incentives. His video aired on gas...
by DDL Advertising | Sep 6, 2017 | Branding, Creative, Media Buying
We executed getting one of DDL’s favorite clients in the biggest promo of the season, Summer Beach Reports on 92 Pro FM. It combined a traditional on-air weekly schedule including Seasons Corner Market messaging and liver beach reports with digital exposure. From a custom web Page on www.92profm.com with all Beach Report Information including temperature, forecast, surf index and more! On-Air Promos directed listeners to this page all brought to you by Seasons Corner Market, like displayed here. Other digital inclusion incorporated rotating leaderboard or cube ad throughout campaign on 92 PROFM.com, logo inclusion in title header on beach report landing page, E-blast inclusion at the launch of the season, logo inclusion on homepage widget, daily forecast updates on Facebook and Twitter with click-thru to landing page. As well as name mention in daily forecast update on Facebook and Twitter linking to Seasons Facebook page. The DDL team executed this campaign from start to finish. Making sure Seasons had the right amount of exposure on 92 Pro FM but also digitally and socially as well. In today’s world covering more than one base is essential to a successful campaign....
by DDL Advertising | Sep 6, 2017 | Branding, Creative, Design, Media Buying, PR, Social Media
Antonio’s Pizza first opened up in 1991 in Amherst to serve the vast amount of college students in what is known as the five college area. Fast forward 26 years later and the well known pizza shop just opened its eighth location in Newport. DDL Advertising has been working with Antonios for several years and although they have locations nationwide from Rhode Island to Texas, we were ready to tackle the task of spreading the word Antonios Pizza by the Slice opened its third location in Rhode Island. We chose to include a marketing mix of traditional and new age approaches. Local town newspapers were an obvious choice. We focused primarily on South County publications that were subscription based. Ads ran in Narragansett Times, Newport This Week, East Bay papers and more. They also received feature stories as added value in a couple of the publications. Radio was added using 92 Pro FM. We combined live read endorsements with PM DJ Davey Morris with 30 second produced spots to add reach and frequency. We even invited Davey to Antonios to try the food and experience what the brand was all about. Check out some of the pics and listen to the live read. https://1jg7kbl16zz43v4ev2toxyg1-wpengine.netdna-ssl.com/wp-content/uploads/2017/08/ANTONIOSPIAZZA071917.mp3 In addition to the live reads and recorded spots we also integrated a social media and community related promotion. Where Davey is asks listeners to submit each Friday on FB for a friend they want to help and feed a meal to from Antonio’s Pizza. The winner will receive a $100 gift card to Antonios. ...
by DDL Advertising | Aug 22, 2017 | Branding, Presentation Design
DDL Advertising loves getting new business, but being in such a small state it is not always easy. Networking events, cold calls and recommendations are just a few of the many ways we get new clients. Some needs are simple and others more complex. Heck we will take what we can get, overall we love helping other people and producing work that we can use in our portfolio. So here is something more on the simple side to share. We were hired to redesign a presentation and capability statement for a company out in Boston, Market Directions. The very talented DDL graphic designer used a combination of Photoshop and PowerPoint to produce this piece. Check out the before and after. The client loved it and so did we. The design we received was just outdated and cluttered, we chose to really spruce it up, change the colors a bit and complement the new logo they had done. VIEW MORE OF OUR...
