Why Retailers Are Rolling Out Fall-Themed Items Earlier Each Year: As summer winds down, you might notice that stores are stocking their shelves with fall-themed...
Epic Moments: 5 Olympic Ads We’ll Never Forget
Overview. It’s almost here. That time every two years when the world puts aside all the strife (or tries to) and celebrates Olympic glory. Nearly...
Big Moves for Women’s Basketball: 2024 and Beyond
Overview. Caitlin Clark. That’s it. That’s the blog. No, not really, but she is a significant factor in this article. We will talk about the...
Avoid Color Washing: Ethics in Marketing for Better Brand Credibility
Overview. If you’ve ever scrolled the internet (if you haven’t, you’re a liar, and I don’t trust you), you’ve likely seen some ad with a...
Brand Activations: The Ultimate Guide for 2024
Overview. It’s May (hold for a terrible Justin Timberlake joke). The sun is shining, the leaves and flowers are returning, and you may notice more...
Master Your Copywriting: The “What’s In It for Me” Approach
Real Humans crave which of the following?a. Buzzword-heavy copy that doesn’t resonateb. Actual experience in words they can understandc. Who cares? Just use ChatGPT. I...