by DDL Advertising | Apr 30, 2019 | Branding, Design, SEO, Social Media
East Greenwich Marina called us onboard to help with website improvements, SEO, and run paid Facebook ads to push their boat slips before the summer season. We first ran a full website audit to determine how their site ranked and where there was room for improvement. The website audit revealed several areas we could improve upon so they could raise their organic rank above competitors. To begin, we conducted in-depth research about the boating industry and analyzed competitor sites to determine how they stack up against them. We saw an opportunity to leverage their website content by writing valuable, SEO friendly content centered around what makes their marina different. We also designed branded page headers that were placed on each page of their website. This creative branding element added a bit more character and personality to the site. Branded page headers designed to go on the top of website pages In addition, we made some adjustments to the format of the site including things like the navigation, page names, and images to dress it up. We added an FAQ page to leverage the opportunity to answer questions boaters may have and a blog page to begin developing a content strategy. New Home page Facebook Ads Campaign: In the midst of spicing up their website, we also launched a Facebook Ads campaign using a lead gen objective, promoting their boat slip special to push the remaining slips before the summer season begins. Facebook ad design Here’s what the Facebook ad looked like. Static Facebook ad The Facebook ad did fantastic with 31 total leads that we passed along to the...
by DDL Advertising | Apr 8, 2019 | Branding, Creative, Design, Digital Marketing, Logo Design, PR, Social Media, Website Design, Writing
Earlier this year, the much anticipated, massive 187,000 square foot facility everyone sees while driving by Route 24, in Tiverton, RI, opened. Right now, the first floor is fully operational with numerous hard courts, turf fields, and in-line/ dek courts, are open for play. As time progresses, there is so much more to come such as a full kitchen and bar, 10,000 square foot gym, conference rooms, indoor running track, arcade, and more. Not to mention, the 35 acres outside will be providing sports fanatics all sorts of physical fun. We have been more than honored to be part of this project since the very beginning when it was only a lightbulb of an idea. We have helped in so many ways and will continue to assist as Longplex grows! It was over four years ago that we were approached by the owner, who was looking for an agency to help bring his dream into a reality. Our first task was to help find the perfect name for this soon to be massive facility. After several creative names, Longplex Family & Sports Center was chosen. Next, it was time to bring the name to life from designing their logo, a website, and preparing a full marketing plan to spread awareness and build excitement about the opening of this great facility. During the design phase, we stuck with their vision for a royal blue color scheme and incorporated this within their marketing collateral. Royal blue color scheme reflective of their vision We designed a primary mark logo that will be used the most consistently and a secondary mark with their...
by DDL Advertising | May 29, 2018 | Branding, Design, Logo Design, Presentation Design, Website Design
DDL Advertising recently started working with a very successful international company known as Dent Concepts. Since its conception almost 20 years ago, they have made quite a name for themselves in the Paintless Dent Repair industry. Currently, Dent Concepts is used by all of the nations top insurance companies such as Liberty Mutual, Allstate, Geico and more. Headquartered in Nashville, TN, the successful PDR company originally opened their doors locally right in North Providence, RI. As the company continued to grow so rapidly, some of the brand management and consistency seemed to slip through the cracks as their team was caught up in the day to day responsibilities of fixing tens of thousand of dents all over the world. These dents are primarily a result form destructive and catastrophic weather. So when we received a call from them that they needed some assistance, we were thrilled and ready to tackle some of their challenges. We started with some vital and necessary Basic 101 brand redesign beginning with signage and on site presence with disaster centers. Currently, they have a 40 foot response unit trailer that they set up shop with on site. We helped add some flag and sky poles to really get them to stand out to prospective customers trying to get there. Trailers at disaster centers Overhead view of trailers at disaster centers 24 flag poles and sky poles Another immediate objective was to upgrade and redesign all of the Dent Concepts marketing collateral. A lot changed over the last decade they were in business, so a refresh was necessary. Part of the company’s success...
by DDL Advertising | Apr 16, 2018 | Branding, Creative, Media Buying
We were excited to begin working with Prestige Auto Mart including three great locations including East Providence, Westport, and Taunton! The owner & founder of the dealership, Manny Sarmento, has a funny, light hearted personality and loves to go out of the box to make viewers laugh so we knew there was opportunity to be creative and effective by adding some new ideas. This family owned dealership focuses on the sales and services of used vehicles including sedans, SUVs, minivans, hatchbacks, and other luxury brands like BMW, Mercedes, and Audi. They have been open for over 15 years and have certainly made a name for themselves already. DDL Advertising helped execute the following launching just in time for summer. A zoned cable buy focused on specific concentrated areas including the Attleboro, Providence, Warwick, and Fall River zones with Cox Communications. Plus a presence on local radio stations Cat Country and Lite 105 FM that also includes some social media marketing. This was combined with traditional radio they have already been doing on other well known local radio stations. Cat Country 98.1 helped execute a successful social media and traditional plan Social Media Campaign: We got Jake the Cat involved by partnering Prestige Auto with Cat Country 98.1 WCTK-FM radio! In this collaboration, Cat Country proposed a great concept in which Manny helps Jake shop for a car at Prestige, promoted on social media. In this comedic campaign, Jake shops the lot and finds the perfect vehicle, but upon purchase, he doesn’t have a license which makes sense since cats can’t drive! The video transitions into hinting that viewers can...
by DDL Advertising | Apr 16, 2018 | Branding, Digital Marketing, Media Buying, Social Media
We were excited to help partner our client, Seasons Corner Market, with the Pawtucket Red Sox for a sponsorship package! This exciting partnership includes tons of added value for the complete 2018-2020 investment including physical advertising and social media inclusion. Seasons will receive exposure in signage, electronic and broadcast media, video boards, ticket promotion, and hospitality benefits throughout this 3 year duration. The PawSox are a Minor League baseball team out of Pawtucket, Rhode Island and an affiliate of the Boston Red Sox. Their home ballpark is known as McCoy Stadium, named in honor of Thomas P. McCoy with a seating capacity of 10,031. Above: PawSox Logo This sponsorship delivers quality branding opportunities and exposure for Seasons Corner Market, a new england C-Store favorite throughout Massachusetts and Rhode Island. 92% of PawSox fans have purchased from a convenience store in the past week with 71% being more likely to have made a purchase at Seasons particularly. Wow! Better yet, 51% of their fans are from Rhode Island and 41.5% are Massachusetts residents, so what better way to reach Seasons’ core customers than through a partnership with the PawSox? That’s pretty powerful for this Shell station convenience store. From scoreboard backlit signage to an exclusive first EVER sponsorship of dugouts, there are tons of prime branding opportunities for Seasons to increase consumer awareness. The dugout branding includes promotion on top of and inside both field dugouts, which are prime areas for television viewing. Seasons as the first ever sponsor of dugouts Another shot of dugout promotion But it doesn’t stop there. Seasons is doing a heck of alot more sponsoring...
by DDL Advertising | Feb 6, 2018 | Branding, Creative, Design, Digital Marketing, Social Media
We successfully ran several digital marketing campaigns for XO Cafe and Ten Prime, a restaurant that is part of the Chow Fun Food Group, a family of Rhode Island’s best restaurants. In the beginning of December, we were tasked with creating a series of digital campaigns to drive customers to the Chow Fun Food Group restaurants, with an emphasis on XO Cafe and Ten Prime. We designed graphically appealing sliders promoting their gift cards, accepted at any of their family of restaurants, private parties, New Year’s Eve reservations, and 20 year anniversary reservations with exclusive 1997 menu prices. The private party campaign did not perform as well as anticipated, so we shifted the budget over to optimize gift card promotion. We shifted dollars according to best performance and optimized the budget to deliver the most effective KPI. Results revealed over 72 reservations booked with 210 covers. In a year over year analysis, there was an increase in 9 overall reservations with 27 more covers, resulting in a ratio of 3 covers to 1 reservation. Total reach exceeded 65,000 people with 166,000+ impressions. We ran two different creatives for the “dine like it’s 1997” campaign, one being static and the other a video slider ad. Both ad sets were successful in delivery, but the video slideshow outperformed with higher link clicks and a lower cost per link click, delivering slightly better results than the static ad. Above is our ad design for their “Dine Like It’s 1997” 20 Year Anniversary promotion. This was a unique way to drive customers to the restaurant with exclusive prices and gourmet dinners....
