DDL Puts a Dent in Brand Redesign

DDL Puts a Dent in Brand Redesign

DDL Advertising recently started working with a very successful international company known as Dent Concepts. Since its conception almost 20 years ago, they have made quite a name for themselves in the Paintless Dent Repair industry. Currently, Dent Concepts is used by all of the nations top insurance companies such as Liberty Mutual, Allstate, Geico and more. Headquartered in Nashville, TN, the successful PDR company originally opened their doors locally right in North Providence, RI. As the company continued to grow so rapidly, some of the brand management and consistency seemed to slip through the cracks as their team was caught up in the day to day responsibilities of fixing tens of thousand of dents all over the world. These dents are primarily a result form destructive and catastrophic weather. So when we received a call from them that they needed some assistance, we were thrilled and ready to tackle some of their challenges. We started with some vital and necessary Basic 101 brand redesign beginning with signage and on site presence with disaster centers. Currently, they have a 40 foot response unit trailer that they set up shop with on site. We helped add some flag and sky poles to really get them to stand out to prospective customers trying to get there. Trailers at disaster centers  Overhead view of trailers at disaster centers        24 flag poles and sky poles   Another immediate objective was to upgrade and redesign all of the Dent Concepts marketing collateral. A lot changed over the last decade they were in business, so a refresh was necessary. Part of the company’s success...
DDL Advertising Teams Up with Prestige Auto Mart

DDL Advertising Teams Up with Prestige Auto Mart

We were excited to begin working with Prestige Auto Mart including three great locations including East Providence, Westport, and Taunton! The owner & founder of the dealership, Manny Sarmento, has a funny, light hearted personality and loves to go out of the box to make viewers laugh so we knew there was opportunity to be creative and effective by adding some new ideas.  This family owned dealership focuses on the sales and services of used vehicles including sedans, SUVs, minivans, hatchbacks, and other luxury brands like BMW, Mercedes, and Audi. They have been open for over 15 years and have certainly made a name for themselves already. DDL Advertising helped execute the following launching just in time for summer. A zoned cable buy focused on specific concentrated areas including the Attleboro, Providence, Warwick, and Fall River zones with Cox Communications. Plus a presence on local radio stations Cat Country and Lite 105 FM that also includes some social media marketing. This was combined with traditional radio they have already been doing on other well known local radio stations. Cat Country 98.1 helped execute a successful social media and traditional plan Social Media Campaign: We got Jake the Cat involved by partnering Prestige Auto with Cat Country 98.1 WCTK-FM radio! In this collaboration, Cat Country proposed a great concept in which Manny helps Jake shop for a car at Prestige, promoted on social media. In this comedic campaign, Jake shops the lot and finds the perfect vehicle, but upon purchase, he doesn’t have a license which makes sense since cats can’t drive! The video transitions into hinting that viewers can...
Seasons Partners with PawSox

Seasons Partners with PawSox

We were excited to help partner our client, Seasons Corner Market, with the Pawtucket Red Sox for a sponsorship package! This exciting partnership includes tons of added value for the complete 2018-2020 investment including physical advertising and social media inclusion. Seasons will receive exposure in signage, electronic and broadcast media, video boards, ticket promotion, and hospitality benefits throughout this 3 year duration. The PawSox are a Minor League baseball team out of Pawtucket, Rhode Island and an affiliate of the Boston Red Sox. Their home ballpark is known as McCoy Stadium, named in honor of Thomas P. McCoy with a seating capacity of 10,031. Above: PawSox Logo This sponsorship delivers quality branding opportunities and exposure for Seasons Corner Market, a new england C-Store favorite throughout Massachusetts and Rhode Island. 92% of PawSox fans have purchased from a convenience store in the past week with 71% being more likely to have made a purchase at Seasons particularly. Wow! Better yet, 51% of their fans are from Rhode Island and 41.5% are Massachusetts residents, so what better way to reach Seasons’ core customers than through a partnership with the PawSox? That’s pretty powerful for this Shell station convenience store. From scoreboard backlit signage to an exclusive first EVER sponsorship of dugouts, there are tons of prime branding opportunities for Seasons to increase consumer awareness. The dugout branding includes promotion on top of and inside both field dugouts, which are prime areas for television viewing. Seasons as the first ever sponsor of dugouts Another shot of dugout promotion But it doesn’t stop there. Seasons is doing a heck of alot more sponsoring...
Chow Fun Food Group Digital Campaign

Chow Fun Food Group Digital Campaign

We successfully ran several digital marketing campaigns for XO Cafe and Ten Prime, a restaurant that is part of the Chow Fun Food Group, a family of Rhode Island’s best restaurants.   In the beginning of December, we were tasked with creating a series of digital campaigns to drive customers to the Chow Fun Food Group restaurants, with an emphasis on XO Cafe and Ten Prime. We designed graphically appealing sliders promoting their gift cards, accepted at any of their family of restaurants, private parties, New Year’s Eve reservations, and 20 year anniversary reservations with exclusive 1997 menu prices.   The private party campaign did not perform as well as anticipated, so we shifted the budget over to optimize gift card promotion. We shifted dollars according to best performance and optimized the budget to deliver the most effective KPI. Results revealed over 72 reservations booked with 210 covers. In a year over year analysis, there was an increase in 9 overall reservations with 27 more covers, resulting in a ratio of 3 covers to 1 reservation. Total reach exceeded 65,000 people with 166,000+ impressions. We ran two different creatives for the “dine like it’s 1997” campaign, one being static and the other a video slider ad. Both ad sets were successful in delivery, but the video slideshow outperformed with higher link clicks and a lower cost per link click, delivering slightly better results than the static ad. Above is our ad design for their “Dine Like It’s 1997” 20 Year Anniversary promotion. This was a unique way to drive customers to the restaurant with exclusive prices and gourmet dinners....
Coalition for Social Justice & Uncle Tony’s Pizza

Coalition for Social Justice & Uncle Tony’s Pizza

We are ending the year on the right foot with the launch of two website redesigns we have been working on diligently for The Coalition for Social Justice and Uncle Tony’s Pizza & Pasta.   The Coalition for Social Justice is a company that stands for social change in low income communities of color that may be excluded from the economic benefits offered in the current system. Their actions are embedded in the principles of unity, multi-issue, and power at the grassroots. They aim to develop leadership and build campaigns that address economic issues that these communities face. Their new website reflected their values and mission to serve the community and acted as a strong middle ground with any and all information sought out by visitors.     Uncle Tony’s Pizza is a pizza restaurant currently located in East Providence, Johnston, and Cranston. With their first location opened in North Providence in 1969, they have since expanded but still continue to offer the same delicious dishes to the community from pizza to pasta. Their previous website was outdated and did not present their food options to their best potential. For restaurants in particular, it is important to include visuals of food offerings to further entice customers’ interest. Customers are visual and prefer to see the food they can enjoy to get a taste of what it is like! The new website redesign allowed for better user functionality including separate pages for each location and an easily accessible way to contact the restaurant.     Both sites were outdated and desperately needed a refresher. We redesigned two all new websites...
Social Media Success for L&S

Social Media Success for L&S

DDL Advertising began working with L&S Automotive Repair located in East Greenwich at the beginning of 2017. We were tasked to take over their social media management, social media buying, and graphic design and have since rendered significant growth from many aspects.  Their Facebook page has a tremendous increase in likes and overall reach and engagement. We ran ads on both desktop and mobile devices promoting L&S Automotive to further increase awareness with 98,000 unique reach, 627,000 impressions, a CPM of $6.92, and 3000 clicks.   Although it was a cost effective budget, we believe this success has come from a consistent social media presence with organic and paid ads. We have included a mix of brand, company culture, and current offers in social media posts to further attract and engage customers. The paid ads were strategically targeted geographically and demographically with men and women ranging from ages 18+, 25+, and 65+ throughout a 10 mile radius, select cities, and the U.S.   Here is some of our creative including a commercial that was sponsored on Facebook.      Below is some of the photography taken at the shop photoshoot. The owner of this local auto repair company, Lenny Lafleur, shared the success from a sales standpoint. “In a year to year comparison from Quarter 4 of 2016 to 2017, sales have gone up by 20% and September and November were historically record months. We love working with DDL Advertising and feel they have contributed to some of our growth.”   In addition, we conducted a photoshoot at the auto shop to gain more inventory on services offered...