DDL Highlight’s: Father’s Day!

DDL Advertising created a blog about mothers for Mother’s Day so we had to be fair and write one for dads…

Just before summer approaches, Father’s Day will make its mark on Sunday, June 18th. Don’t worry, you still have time to get dad a handy dandy golf set or a “#1 Dad” plaque. Every year, it becomes a sprint to the finish line to find the most meaningful gift for dad. Do you have any idea how many fathers there are in the United States? 70 MILLION…

This number may make you wonder when and why this holiday originated. A woman named Sonora Dodd founded Father’s Day in 1910 in Spokane, Washington, after listening to a Mother’s Day sermon and realized fathers deserve to be recognized as well. There is dispute as to whether the first “Father’s Day” was held in Spokane or established by Grace Golden Clayton in Fairmount, West Virginia in 1908. Sixteen years later, the movement transitioned into national- event status by President Calvin Coolidge.

In 1966, the holiday was officially added to the calendar by President Lyndon Johnson. Oddly enough, the holiday is called “Vatertag” or “Männertag” in Germany. In other regions, is is not untypical for men to carry a wagon with beer, wine, and meat into the woods.

Celebrated on the third Sunday in June, over 70.1 million dads are celebrated for the tender warmth they provide their children. Germany’s dads, on the other hand, spend the entire day drinking at beer gardens. I mean who could blame them after all of their hard work?

Now we get to what you’ve all been waiting for…the perfect gift. Retail stores around the world prepare for last minute shoppers who wait until payday, or they forgot it was this upcoming weekend. Surprisingly, the amount of money that shoppers spend on Father’s Day is less than that of Mother’s Day. The average person spends approximately $115.57 on gifts for dad whereas mothers’ gifts estimate $172.63. Among popular gifts are shaving products as Gillette prepares to showcase their “Go Ask Dad” campaign to highlight on the idea of sons asking their dad advice rather than their cell phones. The most popular gifts for dad include dinner or brunch, power tools, clothing, gift cards, sports and car related products, and personal care products.

DDL Advertising wishes all fathers a Happy Father’s Day!

All information via BBC News and History.com.



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