Short-form video advertising is everywhere. We’ve all seen the TikToks and the Instagram Reels… they are taking over the social media landscape. After TikTok was...
The Growth of OTT, CTV & Linear TV – A Media Buyers Guide
OTT (Over-the-Top) Here at DDL Advertising, we specialize in buying all forms of media depending on our client’s needs. DDL Advertising recently took part in...
The Impact of “Super Bowl” Advertising
Ah, Super Bowl Sunday, the culmination of an American tradition. Grown men tackling each other to the ground, it’s precisely the activity that keeps the...
Geofencing vs. Polygonning – A Beginners Guide
With millions of people on mobile devices, what if there was a way to target people in a certain location at a specific time? Not...
What is Advertising Tone and Why it’s Important
https://www.youtube.com/watch?v=j9x15lR9VIg In April of 2017 Pepsi released a primetime commercial featuring Kendall Jenner walking through a mob of protestors clashing with police. She parts the...
Tips To A Successful Marketing Campaign
When creating a campaign for your brand, there are so many factors to consider: Will this campaign receive a positive response? How will my audience...