We all know the powerhouse social media platforms: Instagram, TikTok, Facebook, and Twitter. These have become staples in the marketing industry… but there are some...
Social Trends: Video Reels & Why They Matter
In August 2020, Instagram shared their newest feature – Reels. Instagram claims that Reels are the new way to create and discover short, yet entertaining...
Social Trends: 20 Creative Ideas To Stop the Scroll
Instagram is one of the fastest-emerging social media networks of 2021. Their user counts are increasing every day. Increasing user counts on Instagram is also...
ADA Compliance and Why It’s Important In Web Development
We just recently celebrated the 30th anniversary of the American Disabilities Act, a landmark ruling that affords Americans with a wide spectrum of disabilities and...
What is Advertising Tone and Why it’s Important
https://www.youtube.com/watch?v=j9x15lR9VIg In April of 2017 Pepsi released a primetime commercial featuring Kendall Jenner walking through a mob of protestors clashing with police. She parts the...
Tips To A Successful Marketing Campaign
When creating a campaign for your brand, there are so many factors to consider: Will this campaign receive a positive response? How will my audience...