Tickle’s Says Toodles

Tickle’s Says Toodles

Tickle’s came to us with a very particular goal, to get the word out about closing their 30 year boutique shop to the masses. They were looking to work with an experienced, creative marketing and advertising in Rhode Island or Massachusetts. But they didn’t want to close in any ole way, but rather build excitement around it as more of a farewell than a goodbye. And of course, they plan to continue expanding The Aviary restaurant right next door. We worked to roll out the big news by designing and executing different design, website and marketing and advertising services. We created in-store signage, newspaper ads, social media collateral, and even helped put together a farewell video. Tickle’s Farewell Video Shoot in Swansea, MA Tickle’s video shoot Lynne & Jack Tickle express their gratitude toward their loyal customers for 30 years of wonderful memories in their farewell video below. This video was later used organically on their social media and as their Facebook cover photo. Tickle’s farewell video Graphic Design Showcasing In-Store Signage What’s a farewell sale without in-store signage? Our Design Ninja next designed in-store signage with a playful holiday feel since the sale is set to run through the Christmas season. A combination of 8.5x11 and 11x17 posters were designed to communicate the farewell sale, percentage off, and promote the brands offered in-store. The 11x17 brand posters were designed to clearly identify sections in the store and the percentage off on products as inventory sells. These were then printed by a local print shop in North Providence, Rhode Island.  The signs below were designed to allow for placement of...
Ken Rocha Collision Gets You Back on the Road

Ken Rocha Collision Gets You Back on the Road

From creative elements and website design to traditional and digital advertising collateral, we worked to provide rebranding services to Ken Rocha Collision to better position them in the auto service industry. Logo Design: First things first: freshen up their outdated logo. We designed several logos for Ken Rocha Collision to choose from ranging from modern styles to more sharp designs. The logo they chose is accurately reflects their values as an auto and collision shop. This modernized logo represents movement and speed with the sleek car image emphasizing their fast repair service. And the final logo is… drum roll please! Here it is! The final logo renditions were designed in inverse colors so they can be applied universally for white or black backgrounds. Slogan: Now that they chose a modernized logo design as a part of their branding, it was time to pick a catchy slogan. After developing a number of clever slogans. Here’s a few we came up with: One call will fix it all We strive for a safe drive Car repair that’s fast and lasts Your #1 repair decision Your go to decision for everything collision They decided to go with “your go-to decision for everything collision.” Once they chose the slogan they liked, we began implementing it into some of their marketing collateral and creative design. Marketing Collateral: Next, we designed their marketing collateral including letterheads and business cards. Letterhead & business card mockups Business card design Website: Once we got all of the creative elements sorted out, we built and designed a fully responsive WordPress website to support their new branding. Plus, we set up a...
A Grand Slam for BBBSOS

A Grand Slam for BBBSOS

DDL Advertising recently connected with Big Brothers Big Sisters of the Ocean State after running a donation campaign back in March. Boss Lady was a big sister for almost 10 years, so we wanted to give back and donate to the organization in the form of running a digital campaign to increase likes and engagement on our Facebook page. As a result, we donated $80 to BBBSOS and even helped with cause marketing by partnering them with the Pawtucket Red Sox to host a mentor event at the PawSox game in mid June. The goal of this event was to match potential mentors with little brothers. Boss Lady Stacey & Lindsay present the donation to George from BBBSOS Stacey poses with little sister, Skyla BBBSOS needed to match approximately 90 of their Little Brothers with Big Brothers, so we went to the drawing board and brainstormed alongside WPRI to come up with a fun way to match them with male mentors. We thought it would be great to coordinate an event that draws community attention with a fun twist like having guest superheroes to motivate young boys that they can conquer anything. WPRI proposed a collaboration with the PawSox to host a meet and greet mentor event including an exclusive 2 hour pre-game BBQ dinner and costumed superhero characters from CW’s hit shows including The Arrow, Supergirl, and The Flash at McCoy Stadium. This was followed by the June 20th PawSox game against the Buffalo Bisons. Plus, a little from BBBSOS got to throw out the first pitch of the game! Angelina throws out the first pitch This event was...
DDL Advertising Teams Up with Prestige Auto Mart

DDL Advertising Teams Up with Prestige Auto Mart

We were excited to begin working with Prestige Auto Mart including three great locations including East Providence, Westport, and Taunton! The owner & founder of the dealership, Manny Sarmento, has a funny, light hearted personality and loves to go out of the box to make viewers laugh so we knew there was opportunity to be creative and effective by adding some new ideas.  This family owned dealership focuses on the sales and services of used vehicles including sedans, SUVs, minivans, hatchbacks, and other luxury brands like BMW, Mercedes, and Audi. They have been open for over 15 years and have certainly made a name for themselves already. DDL Advertising helped execute the following launching just in time for summer. A zoned cable buy focused on specific concentrated areas including the Attleboro, Providence, Warwick, and Fall River zones with Cox Communications. Plus a presence on local radio stations Cat Country and Lite 105 FM that also includes some social media marketing. This was combined with traditional radio they have already been doing on other well known local radio stations. Cat Country 98.1 helped execute a successful social media and traditional plan Social Media Campaign: We got Jake the Cat involved by partnering Prestige Auto with Cat Country 98.1 WCTK-FM radio! In this collaboration, Cat Country proposed a great concept in which Manny helps Jake shop for a car at Prestige, promoted on social media. In this comedic campaign, Jake shops the lot and finds the perfect vehicle, but upon purchase, he doesn’t have a license which makes sense since cats can’t drive! The video transitions into hinting that viewers can...
Seasons Partners with PawSox

Seasons Partners with PawSox

We were excited to help partner our client, Seasons Corner Market, with the Pawtucket Red Sox for a sponsorship package! This exciting partnership includes tons of added value for the complete 2018-2020 investment including physical advertising and social media inclusion. Seasons will receive exposure in signage, electronic and broadcast media, video boards, ticket promotion, and hospitality benefits throughout this 3 year duration. The PawSox are a Minor League baseball team out of Pawtucket, Rhode Island and an affiliate of the Boston Red Sox. Their home ballpark is known as McCoy Stadium, named in honor of Thomas P. McCoy with a seating capacity of 10,031. Above: PawSox Logo This sponsorship delivers quality branding opportunities and exposure for Seasons Corner Market, a new england C-Store favorite throughout Massachusetts and Rhode Island. 92% of PawSox fans have purchased from a convenience store in the past week with 71% being more likely to have made a purchase at Seasons particularly. Wow! Better yet, 51% of their fans are from Rhode Island and 41.5% are Massachusetts residents, so what better way to reach Seasons’ core customers than through a partnership with the PawSox? That’s pretty powerful for this Shell station convenience store. From scoreboard backlit signage to an exclusive first EVER sponsorship of dugouts, there are tons of prime branding opportunities for Seasons to increase consumer awareness. The dugout branding includes promotion on top of and inside both field dugouts, which are prime areas for television viewing. Seasons as the first ever sponsor of dugouts Another shot of dugout promotion But it doesn’t stop there. Seasons is doing a heck of alot more sponsoring...
Season’s Kick for Kids

Season’s Kick for Kids

Seasons Corner Market is an up and rising gas convenience store chain located at Shell stations throughout New England. They have negotiated plans to open a total of 40 stores by the end of 2018 and pride themselves on cleanliness and a positive shopping experience.   DDL Advertising helped partner Seasons Corner Market with Stephen Gostkowski’s Kick for Kids Challenge fundraiser that benefits children and families at the Hasbro Children’s Hospital. We provided services in strategic media buying and planning, sponsorship involvement, video production, and linking Season’s with community involvement. Gotkowski established this fundraiser in 2012 and has since raised $145,000+ for children at Hasbro.   Since cause marketing is highly beneficial in gaining credibility and loyalty in the marketplace, it was sensible to establish this community branding campaign to leverage Season’s community involvement and cause marketing contributions. In 2018, Seasons will host a two hour event at one of their locations to promote the partnership cause with the community, families, and friends with a special appearance from Gostkowski himself. We combined promotional announcements with a bank of their own brand messaging spots on WPRO-FM, WWKX, and WWLI. The campaign will run October through February of 2018 with traditional advertising methods totaling 120 spots per month. Airing on these local radio stations provided a total reach of 650,000+ each week. During the Patriots In-Season and Pre-Season games, WPRO-AM aired a :30 radio spot. In addition, logo and digital click through was measured through social media contacts and sponsorship materials.   Gotkowski’s contributions gave Seasons a competitive advantage with a new promotional video and incentives. His video aired on gas...