Artificial Intelligence in MarketingAdvancements in Artificial Intelligence (AI) and the new ways it can be used have been all the buzz! Hearing about deep fakes,...
The Psychology of Influencer Marketing
Have you ever participated in something just because your friend was? Or bought something because it looked good on somebody else? This phenomenon is known...
Looking for a new platform to market your business?
We all know the powerhouse social media platforms: Instagram, TikTok, Facebook, and Twitter. These have become staples in the marketing industry… but there are some...
ADA Compliance and Why It’s Important In Web Development
We just recently celebrated the 30th anniversary of the American Disabilities Act, a landmark ruling that affords Americans with a wide spectrum of disabilities and...
What is Advertising Tone and Why it’s Important
https://www.youtube.com/watch?v=j9x15lR9VIg In April of 2017 Pepsi released a primetime commercial featuring Kendall Jenner walking through a mob of protestors clashing with police. She parts the...
Tips To A Successful Marketing Campaign
When creating a campaign for your brand, there are so many factors to consider: Will this campaign receive a positive response? How will my audience...